Content
1 Introduction 2
2 Corporate Background of Microsoft 2
3 Analysis of leadership of Microsoft 2 3.1 Leadership within Microsoft 2 3.2 Leadership Role of Microsoft 3 3.3 Importance of leadership 4
4 Conclusions 4
5 Recommendations 5
Reference 6
1 Introduction
This business report is a research on the leadership of Microsoft Corporation. By identifying and analyzing the leadership applied within Microsoft and the leadership role of Microsoft in the software industry, this report illustrates the importance of effective leadership. A summary of key leadership qualities is raised up based on the findings of the leadership characteristics of Microsoft. Further more, relative recommendations to enhance corporate leadership are provided at the end of this article.
2 Corporate Background of Microsoft
Microsoft Corporation is an American multinational giant known as one of the most innovative companies in the world. By developing, licensing and publishing software, Microsoft has been dominating the software industry for years.
The core values that followed by Microsoft are integrity and honesty, openness, personal excellence, constructive self-criticism, continual self-improvement and mutual respect (Microsoft Website, 2005).
3 Analysis of leadership of Microsoft
Since its establishment, Microsoft has presented a high level of leadership within the industry while competitors such as Apple, Google are struggling to threaten its leading position. Therefore, an analysis on leadership revealing its advantages and disadvantages will be necessary.
3.1 Leadership within Microsoft
Leadership is a combination of self-confidence, power, passion, trust, guidance and effective performance. The leadership style of manager influence the outcome of a project (Muller and Turner, 2006). The leadership style within Microsoft is a combination of centralized, democratic and authorized.
First of all, to