Leadership Style Communication
ion
UNIVERSITY OF SOUTH AUSTRALIA SCHOOL OF COMMUNICATION
The communication used by managers in guiding the employees’ efficiency at work
Low Yik Woon
1102k12756 / Unisa: 110070880
Bachelor of Arts (CMM)
SOC
October 2012
The communication used by managers in guiding the employees’ efficiency at work
Low Yik Woon
ABSTRACT
Communication is the basis for direction, motivation as well as establishment of an effective leadership. Leaders develop interpersonal relationships with the members in organisations are attempt to convince the followers to attain the goals which define the success of the outcome.
Effective leaders are responsible to form valued relationships of using the communication tools available to communicate with employees in order to achieve their target performances more efficiently. This study will be carried out with a structured questionnaire to the managers in PropertyGuru located at Bangsar South to investigate the communication used by managers in guiding the employees’ efficiency at work. A qualitative research was adopted and conducted by using semi- structured interviews and face-to-face interviews with four managerial levels from PropertyGuru, an online media Malaysian property portal company. It uses purposive sampling method to target the manager and conducted with 14 open-ended questions. This research will determine the communication used by the managers from PropertyGuru by using content, direction of flow, channel and style of communication in guiding the efficiency of work among the employees in organisation. The findings indicate that the employees were looked after by the manager so that they work out the issue together to achieve KPI; practicing free-flowing communication as a team based; frequently used of face-to-face and email to communicate; giving opportunity to innovation of new idea and consist of formal and informal to enhance the efficiency of work in guiding employee in their
UNIVERSITY OF SOUTH AUSTRALIA SCHOOL OF COMMUNICATION
The communication used by managers in guiding the employees’ efficiency at work
Low Yik Woon
1102k12756 / Unisa: 110070880
Bachelor of Arts (CMM)
SOC
October 2012
The communication used by managers in guiding the employees’ efficiency at work
Low Yik Woon
ABSTRACT
Communication is the basis for direction, motivation as well as establishment of an effective leadership. Leaders develop interpersonal relationships with the members in organisations are attempt to convince the followers to attain the goals which define the success of the outcome.
Effective leaders are responsible to form valued relationships of using the communication tools available to communicate with employees in order to achieve their target performances more efficiently. This study will be carried out with a structured questionnaire to the managers in PropertyGuru located at Bangsar South to investigate the communication used by managers in guiding the employees’ efficiency at work. A qualitative research was adopted and conducted by using semi- structured interviews and face-to-face interviews with four managerial levels from PropertyGuru, an online media Malaysian property portal company. It uses purposive sampling method to target the manager and conducted with 14 open-ended questions. This research will determine the communication used by the managers from PropertyGuru by using content, direction of flow, channel and style of communication in guiding the efficiency of work among the employees in organisation. The findings indicate that the employees were looked after by the manager so that they work out the issue together to achieve KPI; practicing free-flowing communication as a team based; frequently used of face-to-face and email to communicate; giving opportunity to innovation of new idea and consist of formal and informal to enhance the efficiency of work in guiding employee in their
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