Leapfrog Strategic Analysis

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LeapFrog Business Proposal
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Table of Contents Major SWOT issues identified 3 Strengths 3
Weaknesses…………………………………………………………………………………………………………………………………….5
Opportunities 7 Threats 9 Strategy Selected 12 Strategic Alternatives 14 Strategy Selection Criteria 18 Information Systems/Infrastructure 24 Controls 25

Brief Management Summary LeapFrog Enterprises, Inc. was founded in 1995 in Emeryville, California. They design and develop products that are technologically and educationally based for consumers from the time they are infants until they complete grade school. Their products are available domestically and internationally. In order to further expand the distribution of their products, LeapFrog plans to partner with Disney Interactive Studios to develop and release games based on the LeapFrog educational model for use on popular gaming systems such as Wii, XBox, and Playstation. LeapFrog 's strategy for future growth is to decentralize their distribution and game delivery system from being exclusively proprietary to being compatible with systems consumers already own and use for entertainment purposes. This will allow LeapFrog to take advantage of the popularity of these gaming systems, as well as to reach new consumers who might not otherwise consider LeapFrog products for their children. Current Company Problem A key issue for LeapFrog is bridging the gap between education and entertainment. While their products are highly educational, their products are not entertaining enough to keep children interested once the novelty of the product wears off. An identified weakness in LeapFrog 's current operating strategy is the short product lifespan, on average, about two or three years. LeapFrog currently depends on the shorter product lifespan, coupled with the continual release of new products, to combat the affect of product age

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