Overview of Learn2Drive and Business Model
Learn2Drive is a new start up organisation based on the platform of internet with the domain name www.learn2drive.co.uk. The organisation is aimed to provide its services …show more content…
The online consumer service along with the reviews posting are found to be the essential elements in establishing the consumer relationships. It can be said that the revenue streams for the business is the registration of driving instructors or the schools, booking payments through the platform and the advertisements on the platform from driving instructors or schools (Cassidy, 2005). Similarly, the resources reflect the important assets of the organisation that make the business model work in actual and the important resources include the online website and mobile applications. The key partners for the business under consideration include the driving schools, driving instructors, driving learners, and employees if there are any. These actors are entitled to the important activities of the organisation ranging from booking sessions to the payments through platform. The major costs in terms of the investments of the business include the costs associated with the website development and its maintenance (Grant, et al., 2010).
Research and Strategic Analysis of Learn2Drive
Environmental or Market Analysis
PEST Analysis
Political Analysis
• The UK has a stable government due to which there is a high percentage of opportunity to grow.
• Environmental laws can influence the business of driving schools and instructors as …show more content…
It is because of the significant competition among the substitutes and this significant competition influences the proposed business. There is a higher level of competition among the suppliers due to which the prices are expected to be low on the online platform and it is another positive aspect for the business under consideration. It can be said that more the diverse distribution channels, less is the bargaining power of a distributor and this influences the organisation Learn2Drive (Vidgen,