Lebara Marketing Plan
MARKETING PLAN OF LEBARA
Executive summary
The Lebara Group was founded in 2001. Lebara generates annual sales in excess of Ä371 million operating as a provider of international wholesale minutes and as a virtual mobile operator (MVNO).
In May 2010 it acquired the ëChippieí brand and customer base in the Netherlands. In a press release Lebara said it would retain the Chippie name in the Netherlands, which is designed to address migrant communities with friends and family in North and South America, the Caribbean, the Middle East and Asia. Like the groups own Dutch MVNO Lebara Mobile, Chippie piggybacks its services on KPNís network.
The following industry recognitions have been awarded to Lebara:
Innovative Service in the 2009 Mobile News Awards, for t he international SIM card product.
The Fast Track 100 listing produced by the Sunday Times in 2006, ranked Lebara as the fourth fastest-growing private company in Great Britain.
In 2007, Real Business Magazine placed Lebara in both its Hot 100 and Top 50 to Watch in Mobile listings
In 2008, Real Business Magazine placed Lebara in their Hot 100 listing for the second year running
The judges in the 2008 Mobile Awards voted Lebara Mobile Best Newcomer to the UK market.
CONTENTS
I. Background Situation * I.I Company Analysis * I.II Customer Analysis * I.III Competitor Analysis * I.IV Partnerships and Agreement * I.V Marketing strategy * * II. PESTEL Analysis III. Impact of Technology and new media IV. Sustainability
V. Appendices
VI. Bibliography
Labara’s marketing plan outline on recharge facility through text messaging or calling customer care in the UK.
Objective:
Increase customer retention by 20% by the end of 2011 by introducing additional top up services.
I. Background Situation
I.I Company analysis:
The company’s focus is on one goal, which is to be a 1 billion euro company by
Executive summary
The Lebara Group was founded in 2001. Lebara generates annual sales in excess of Ä371 million operating as a provider of international wholesale minutes and as a virtual mobile operator (MVNO).
In May 2010 it acquired the ëChippieí brand and customer base in the Netherlands. In a press release Lebara said it would retain the Chippie name in the Netherlands, which is designed to address migrant communities with friends and family in North and South America, the Caribbean, the Middle East and Asia. Like the groups own Dutch MVNO Lebara Mobile, Chippie piggybacks its services on KPNís network.
The following industry recognitions have been awarded to Lebara:
Innovative Service in the 2009 Mobile News Awards, for t he international SIM card product.
The Fast Track 100 listing produced by the Sunday Times in 2006, ranked Lebara as the fourth fastest-growing private company in Great Britain.
In 2007, Real Business Magazine placed Lebara in both its Hot 100 and Top 50 to Watch in Mobile listings
In 2008, Real Business Magazine placed Lebara in their Hot 100 listing for the second year running
The judges in the 2008 Mobile Awards voted Lebara Mobile Best Newcomer to the UK market.
CONTENTS
I. Background Situation * I.I Company Analysis * I.II Customer Analysis * I.III Competitor Analysis * I.IV Partnerships and Agreement * I.V Marketing strategy * * II. PESTEL Analysis III. Impact of Technology and new media IV. Sustainability
V. Appendices
VI. Bibliography
Labara’s marketing plan outline on recharge facility through text messaging or calling customer care in the UK.
Objective:
Increase customer retention by 20% by the end of 2011 by introducing additional top up services.
I. Background Situation
I.I Company analysis:
The company’s focus is on one goal, which is to be a 1 billion euro company by
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