Lebron James Pizza History
LeBron James last year announced that he was letting his endorsement deal with McDonald expired, but the four-time MVP player has made a huge announcement, he’s noiw signing on as a sponsor and investor of a new, fast-growing pizza chain Blaze Pizza.
Yes, King James is getting into pizza business, using his talents to draw more customers. Eames has been a spokesman and founding investor of Blaze Pizza since 2012. James also holds franchise rights for the chain in Miami and Chicago. And the Cleveland powerhouse is now getting serious in his pizza business. Last October, he ditched a McDonald’s endorsement deal to focus more on becoming “the leading man” of Blaze’s marketing campaign.
Report said that King James does have significant stake in the success of Blaze Pizza. According to ESPN, the Cavs leading scorer owns a significant share of …show more content…
Ron (LeBron James) is a very tall guy from Michigan who knows nothing about basketball and is a first-day employee at Blaze Pizza outlet in Pasadena, California. But some customers have mistaken him, telling Ron that he resembles former Miami Heat teammate Dwayne Wade, an observation James said that he got a lot.
The company has released a Youtube video on Friday from a visit LeBron James paid to a Blaze’s Pasadena, California location in March to moonlight on the pizza assembly line. In the newly made commercial for the company’s 105-locations, Ron jokes with new customers, as they eye the 6-foot-8 Cleveland power forward helping prepare pizzas with a strange sense of déjà vu.
"This move aligns with LeBron's brand and his history of helping companies grow faster and bigger as an equity partner." Maverick Carter, James’ business manager, has told ESPN about the deal.
James’ role in the marketing campaign is part of Blaze's overall strategy to become one of the biggest names in the fast-casual business. But first the company needs to work harder to make the Chipotle-like pizza chain as big as the
Yes, King James is getting into pizza business, using his talents to draw more customers. Eames has been a spokesman and founding investor of Blaze Pizza since 2012. James also holds franchise rights for the chain in Miami and Chicago. And the Cleveland powerhouse is now getting serious in his pizza business. Last October, he ditched a McDonald’s endorsement deal to focus more on becoming “the leading man” of Blaze’s marketing campaign.
Report said that King James does have significant stake in the success of Blaze Pizza. According to ESPN, the Cavs leading scorer owns a significant share of …show more content…
Ron (LeBron James) is a very tall guy from Michigan who knows nothing about basketball and is a first-day employee at Blaze Pizza outlet in Pasadena, California. But some customers have mistaken him, telling Ron that he resembles former Miami Heat teammate Dwayne Wade, an observation James said that he got a lot.
The company has released a Youtube video on Friday from a visit LeBron James paid to a Blaze’s Pasadena, California location in March to moonlight on the pizza assembly line. In the newly made commercial for the company’s 105-locations, Ron jokes with new customers, as they eye the 6-foot-8 Cleveland power forward helping prepare pizzas with a strange sense of déjà vu.
"This move aligns with LeBron's brand and his history of helping companies grow faster and bigger as an equity partner." Maverick Carter, James’ business manager, has told ESPN about the deal.
James’ role in the marketing campaign is part of Blaze's overall strategy to become one of the biggest names in the fast-casual business. But first the company needs to work harder to make the Chipotle-like pizza chain as big as the