Judicial History:
Facts: Great Minneapolis Surplus Store (D) published advertisements in a newspaper for a sale on fur coats, mink scarves, and a lapin stole. Each of the advertisements indicated that the sale items would be sold on a first come first served basis, stated the quantities of each item available, and stated that they would be sold for one dollar each. Lefkowitz (P) was the first customer to present himself and offer the one dollar price per the terms of the advertisement. The defendant refused to sell the sale items to Lefkowitz and told him that according to the “house rules” the offer was intended for women only.
Issues: Under what circumstances does an advertisement for the sale of goods constitute an offer?
Ruling: Great Minneapolis Surplus Store contended that a newspaper advertisement constitutes a unilateral offer which may be withdrawn without notice. The general rule is that advertisements are invitations to contract rather than offers; for contract formation purposes the prospective purchaser makes the offer and the seller can accept or reject the offer when received. An advertisement construed in such a manner does not become a contract for sale until a buyer’s offer is accepted by the seller, and the advertised terms can be modified or revoked without notice.
Analysis: The test is whether the facts show that some performance was promised in positive terms in return for something requested. Whether such an advertisement is an offer rather than an invitation to make an offer depends on the legal intention of the parties and the surrounding circumstances. As for the Lapin fur, the offer was clear, definite, explicit, and left nothing open to negotiation.
Conclusion: Judgment for Lefkowitz affirmed
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