Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property
Assignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property
Strayer University
LEG 500: Law, Ethics & Corp. Governance
Prepared for: Dr. Ellen Kapalko
03/16/2014
Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety.
Marketing and Advertising
Every aspect of the marketing and advertising mix is subject to laws and restrictions. Every marketing manager will be confronted with how they must address ethics and law. Each marketing executive knows that rarely are there cut and dry answers to ethical issues that will arise during the normal course of business. (Lamb, McDaniel, & Hair, 2010). One ethical issue that will occur in marketing is how to be socially consensus. When a product is being marketed and advertised to a particular group, there must be ethical consideration of how this will affect the people you are targeting. Will this be considered stereotyping? Is this offensive to a particular group? Is it culturally sensitive? A marketer and/or advertiser must answer these and other ethical issues: What are the potential magnitudes of the consequences? What is the probability of a harmful outcome? What is the extent of the ethical problems within the organization? All are legitimate and expected questions that will arise from just the social responsibility in marketing and advertising. Intellectual property
In intellectual property is necessary to give one the right to protect and own his work with the arrival of the digital age it has become much harder to remain in control of a person’s intellectual property. This is because the intellectual property rights no longer protect exclusively the interest of preserving a trade secret but is now interested in preserving the monetary gain of a person. Regulation of product safety majorly involves the consumers act which aims at providing quality and healthy products to
Strayer University
LEG 500: Law, Ethics & Corp. Governance
Prepared for: Dr. Ellen Kapalko
03/16/2014
Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety.
Marketing and Advertising
Every aspect of the marketing and advertising mix is subject to laws and restrictions. Every marketing manager will be confronted with how they must address ethics and law. Each marketing executive knows that rarely are there cut and dry answers to ethical issues that will arise during the normal course of business. (Lamb, McDaniel, & Hair, 2010). One ethical issue that will occur in marketing is how to be socially consensus. When a product is being marketed and advertised to a particular group, there must be ethical consideration of how this will affect the people you are targeting. Will this be considered stereotyping? Is this offensive to a particular group? Is it culturally sensitive? A marketer and/or advertiser must answer these and other ethical issues: What are the potential magnitudes of the consequences? What is the probability of a harmful outcome? What is the extent of the ethical problems within the organization? All are legitimate and expected questions that will arise from just the social responsibility in marketing and advertising. Intellectual property
In intellectual property is necessary to give one the right to protect and own his work with the arrival of the digital age it has become much harder to remain in control of a person’s intellectual property. This is because the intellectual property rights no longer protect exclusively the interest of preserving a trade secret but is now interested in preserving the monetary gain of a person. Regulation of product safety majorly involves the consumers act which aims at providing quality and healthy products to