Legal but not ethical—Modern Education’s promotion
Legal but not ethical—Modern Education’s promotion (868 words)
After the implementation of the Hong Kong Diploma of Secondary Education (HKDSE) Examination, parents and students raised their concern on the results in public examination. Differ from the previous 3-2-2-3 study pattern; the new 3-3-4 pattern is a one-take-pass exam model. In some of the extreme cases, there were secondary schools paid for their students to join private tutorial courses, aimed for the admission of university [3]. In view of above, the demand of private tutorial courses increased recently these years.
However, private tutorial courses were often being criticized as unethical in providing swindle or misleading information on their advertisements. As private tutorial schools were always modified the outline of their courses can achieve higher grade in public exam by advertising with “forecasting the exact questions in exam”, “guarantee to get good grades” or “the largest amount of A/5** students”. Students might be misled by these exaggerative slogans, as a result to make a wrong decision on joining unsatisfied courses.
Consequently, this essay is focused on Modern Education (ME), which was a leading provider of chained educational services in Hong Kong. It offers arrays of private educational programs and services to serve students in Hong Kong, especially those sitting for the HKDSE.
Nowadays, exaggerative promotions are frequently seen in private tutorial enterprise. We were all familiar with those “King of tutors”. Both ME and the other private tutorial firms were always lavish praise on the academic background and excellent teaching skill of their tutors. After the implementation of Trade Descriptions Ordinance (TDO),
Offences in respect of trade description of services
(1) A trader who—
(a) applies a false trade description to a service supplied or offered to be supplied to a consumer; or
(b) supplies or offers to supply to a consumer a service to which a false
After the implementation of the Hong Kong Diploma of Secondary Education (HKDSE) Examination, parents and students raised their concern on the results in public examination. Differ from the previous 3-2-2-3 study pattern; the new 3-3-4 pattern is a one-take-pass exam model. In some of the extreme cases, there were secondary schools paid for their students to join private tutorial courses, aimed for the admission of university [3]. In view of above, the demand of private tutorial courses increased recently these years.
However, private tutorial courses were often being criticized as unethical in providing swindle or misleading information on their advertisements. As private tutorial schools were always modified the outline of their courses can achieve higher grade in public exam by advertising with “forecasting the exact questions in exam”, “guarantee to get good grades” or “the largest amount of A/5** students”. Students might be misled by these exaggerative slogans, as a result to make a wrong decision on joining unsatisfied courses.
Consequently, this essay is focused on Modern Education (ME), which was a leading provider of chained educational services in Hong Kong. It offers arrays of private educational programs and services to serve students in Hong Kong, especially those sitting for the HKDSE.
Nowadays, exaggerative promotions are frequently seen in private tutorial enterprise. We were all familiar with those “King of tutors”. Both ME and the other private tutorial firms were always lavish praise on the academic background and excellent teaching skill of their tutors. After the implementation of Trade Descriptions Ordinance (TDO),
Offences in respect of trade description of services
(1) A trader who—
(a) applies a false trade description to a service supplied or offered to be supplied to a consumer; or
(b) supplies or offers to supply to a consumer a service to which a false
References: [1] 2013/04/08 Economic Daily News, extracted from http://hk.news.yahoo.com/%E4%B8%AD%E5%AD%B8%E6%B4%A5%E8%B2%BCdse%E8%80%83%E7%94%9F-%E8%A3%9C%E7%BF%92%E7%A4%BE%E4%B8%8A%E5%A0%82-224735990.html [2] Trade Descriptions Ordinance, from consumer council, extracted from http://www.consumer.org.hk/website/ws_en/ [3] Promotion poster of modern education, extracted from http://www.modern.edu.hk/news-id-1977.phtml [4] 2013/10/17 Sky Post, extracted from http://www.skypost.hk/column/%E5%95%86%E5%93%81%E8%AA%AA%E6%98%8E%E6%A2%9D%E4%BE%8B100%E5%95%8F%EF%BC%9F/007001004061/%E6%92%AD%E5%90%8D%E5%B8%AB%E5%BD%B1%E7%89%87%E6%8E%88%E8%AA%B2%20%E5%AE%A3%E5%82%B3%E8%A6%81%E8%A8%BB%E6%98%8E/113883 [5] 2013/07/16 Ming Bao, extracted from http://news.sina.com.hk/news/20130716/-2-3018086/1.html [6] 2010 Nov, CUHK ubeat, extracted from http://www.com.cuhk.edu.hk/ubeat_past/101198/school.html [7] 2010/11/17 Wen Wei Po, extracted from http://paper.wenweipo.com/2010/11/17/HK1011170041.htm