Legal, Ethical and Regulatory Issues in E-Business
Running head: LEGAL, ETHICAL AND REGULATORY ISSUES IN E-BUSINESS
Legal, Ethical and Regulatory Issues in E-Business
Jim Long
University of Phoenix
EBUS 400
Dr. Brian Shaw
January 07, 2008
Legal, Ethical and Regulatory Issues in E-Business When starting any type of business, there are several issues that a new businessperson must pay attention to if he or she hopes to make their new business a successful one. This is even truer if the business being started happens to be an e-business. The businessperson must decide how to market this new business venture paying close attention to any aspects that are different to a “brick and mortar” venture. The new businessperson must also careful review any issues that might arise whether they are legal, regulatory or ethical in this new e-business venture. In this paper, we will look at the above issues and how they can be handled in the e-business world. We will first look at marketing and show that there are many similarities between marketing an e-business and a “brick and mortar” storefront. We will also look at some legal, ethical and regulatory issues that will arise when operating in the e-business world and discuss the challenges that they can provide any business owner.
Brick and Mortar Marketing vs. E-Business Marketing While “brick and mortar” and e-business based business can be vastly different, on closer inspection one will see that both types of businesses can use the same marketing concepts and be successful. Before one can discuss these two differing types of businesses effectively, one should know exactly what is meant by these two terms. A brick and mortar business is a business “that that deals with its customers face to face in an office or store that the business owns or rents” (Investopedia, n.d., para. 1). An e-business is a business that includes “not only the use of the Internet but also related technology for communication and information processing” (Supply
Legal, Ethical and Regulatory Issues in E-Business
Jim Long
University of Phoenix
EBUS 400
Dr. Brian Shaw
January 07, 2008
Legal, Ethical and Regulatory Issues in E-Business When starting any type of business, there are several issues that a new businessperson must pay attention to if he or she hopes to make their new business a successful one. This is even truer if the business being started happens to be an e-business. The businessperson must decide how to market this new business venture paying close attention to any aspects that are different to a “brick and mortar” venture. The new businessperson must also careful review any issues that might arise whether they are legal, regulatory or ethical in this new e-business venture. In this paper, we will look at the above issues and how they can be handled in the e-business world. We will first look at marketing and show that there are many similarities between marketing an e-business and a “brick and mortar” storefront. We will also look at some legal, ethical and regulatory issues that will arise when operating in the e-business world and discuss the challenges that they can provide any business owner.
Brick and Mortar Marketing vs. E-Business Marketing While “brick and mortar” and e-business based business can be vastly different, on closer inspection one will see that both types of businesses can use the same marketing concepts and be successful. Before one can discuss these two differing types of businesses effectively, one should know exactly what is meant by these two terms. A brick and mortar business is a business “that that deals with its customers face to face in an office or store that the business owns or rents” (Investopedia, n.d., para. 1). An e-business is a business that includes “not only the use of the Internet but also related technology for communication and information processing” (Supply
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