Lego Company Case Study Essay
Answers:
1. AFOLs are the adults, who love Legos. Considerable amount of Lego Company’s sale (at least $50 million) comes from AFOLs. Similarly, they don’t get bored with Legos as they grow up which most often happens with children. Thus they are profitable consumers and important.
Different age groups tend use internet in different scales. Young people use internet far more than older adults do. So generally, businesses that are focused on young people have high online presence than the business targeted for older age groups. Like health programs for adults is less popular in internet than music released on MTV.
2. Creators are the drivers of the presence of business in groundswell. They create web pages, blogs, videos etc for others to participate on it.
Conversationalists are the spreader of the message. They …show more content…
update status and share the works of the creators so more people can watch and learn about it.
Critics help in improvements of the business. They comment, rate the products and works of creator and company and help bring the necessary changes.
Collectors store and share the information for others to watch it. They tag people and things so more people can learn about it.
Joiners help in maintaining the profile in social networking sites like Facebook. They feed on the information and are potential customers.
Spectators watch the game without involving in it. They listen to podcasts watch videos, read online forums etc.
Inactives do not contribute at all in business online presence.
3. According to the overall table, Asian active participants are higher than Europeans. Japan has more number of spectators while Korea has more number of joiners due to its Cyworld social networking site. India and china has comparably large numbers of creators. Clearly, using groundswell in these Asian countries will be beneficial for business.
Participation of European countries has variation by countries. Swedish, dutch, Spanish are active customers in Europe. Critics are more in Italy than other countries. Germans seem to merge away from the social networking sites. But, due to expansion of Spanish broadband service the amount of participants in Spain has increased.
4.
Toys “R” us and L.L. bean are both very active companies in groundswell however according to table there are some major differences. Customers are more active in Toys “R” Us and they are more likely to be joiners, critics and creators than the U.S average. New strategy like using Facebook (where it earned more than a million fans) is major tool to attract more joiners. L.L bean has more number of collectors and critics than the U.S average. Sophisticated website which they use have helped in uplifting collectors but that is not still significant compared to Toys “R” Us.
5. With development of technologies nowadays people are using technology like a business tool. Instead of going to traditional corporation they get goods from each other using internet. The social trend of exchanging goods using technologies is Groundswell. They use Groundswell show their creativity to the world, to meet with people of similar interest, they use to learn new things and to make new friends, to contribute to society, to know about state of their close friends and relatives and the list goes on. But, the fundamental reason is to remain connected with
people.
1. AFOLs are the adults, who love Legos. Considerable amount of Lego Company’s sale (at least $50 million) comes from AFOLs. Similarly, they don’t get bored with Legos as they grow up which most often happens with children. Thus they are profitable consumers and important.
Different age groups tend use internet in different scales. Young people use internet far more than older adults do. So generally, businesses that are focused on young people have high online presence than the business targeted for older age groups. Like health programs for adults is less popular in internet than music released on MTV.
2. Creators are the drivers of the presence of business in groundswell. They create web pages, blogs, videos etc for others to participate on it.
Conversationalists are the spreader of the message. They …show more content…
update status and share the works of the creators so more people can watch and learn about it.
Critics help in improvements of the business. They comment, rate the products and works of creator and company and help bring the necessary changes.
Collectors store and share the information for others to watch it. They tag people and things so more people can learn about it.
Joiners help in maintaining the profile in social networking sites like Facebook. They feed on the information and are potential customers.
Spectators watch the game without involving in it. They listen to podcasts watch videos, read online forums etc.
Inactives do not contribute at all in business online presence.
3. According to the overall table, Asian active participants are higher than Europeans. Japan has more number of spectators while Korea has more number of joiners due to its Cyworld social networking site. India and china has comparably large numbers of creators. Clearly, using groundswell in these Asian countries will be beneficial for business.
Participation of European countries has variation by countries. Swedish, dutch, Spanish are active customers in Europe. Critics are more in Italy than other countries. Germans seem to merge away from the social networking sites. But, due to expansion of Spanish broadband service the amount of participants in Spain has increased.
4.
Toys “R” us and L.L. bean are both very active companies in groundswell however according to table there are some major differences. Customers are more active in Toys “R” Us and they are more likely to be joiners, critics and creators than the U.S average. New strategy like using Facebook (where it earned more than a million fans) is major tool to attract more joiners. L.L bean has more number of collectors and critics than the U.S average. Sophisticated website which they use have helped in uplifting collectors but that is not still significant compared to Toys “R” Us.
5. With development of technologies nowadays people are using technology like a business tool. Instead of going to traditional corporation they get goods from each other using internet. The social trend of exchanging goods using technologies is Groundswell. They use Groundswell show their creativity to the world, to meet with people of similar interest, they use to learn new things and to make new friends, to contribute to society, to know about state of their close friends and relatives and the list goes on. But, the fundamental reason is to remain connected with
people.