LEGO Group RBV Latest
LEGO Group
Threshold Capabilities
Threshold Resources Tangible Intangible
Physical Finance HRM
Threshold Competence
Primary
Inbound logistics, operations, outbound logistics, marketing & sales
Support/Secondary
HRM, general administration
Unique Capabilities for Competitive Advantage
1) Corporate Function - Strong financial control
2) Management Information - Comprehensive, integrated MIS network linked to managerial decision making
3) Research and Development - Innovative new product development - Fast cycle new product development
4) Operation - Continuous improvement in operations - Efficiency in volume manufacturing - Flexibility and speed of response
5) Product Design - Design capability (stay ahead of the competition and align with changes in children’s playing, differences between markets and segments)
6) Marketing - Brand management - Promoting reputation for quality - Responsiveness to market trends
7) Sales and Distribution - Speed of distribution (leveraging bargaining power towards distribution partners) - Effective sales promotion and execution (planning of the future product portfolio) - Efficiency and speed of order processing - Quality and effectiveness of customer service
Unique Resources
Tangible
i) Financial
- strong financial pisition
Intangible
i) Technology
- “Lego Universe”, in which players could build, create and play together via the internet.
ii) Reputation
Human resources
i) Skills know-how
- maintaining level of innovation ii) Communication
iii) Motivation
Core Competence
Primary
Marketing & sales
Operations
Outbound logistics
Secondary
HRM
General administration
Resources Based Value
Tangible resources
Resources in this group are usually easy to identify and evaluate. The primary source of information about these assets can be found in company’s financial statements, especially balance sheet. Although you need more information in order to
Threshold Capabilities
Threshold Resources Tangible Intangible
Physical Finance HRM
Threshold Competence
Primary
Inbound logistics, operations, outbound logistics, marketing & sales
Support/Secondary
HRM, general administration
Unique Capabilities for Competitive Advantage
1) Corporate Function - Strong financial control
2) Management Information - Comprehensive, integrated MIS network linked to managerial decision making
3) Research and Development - Innovative new product development - Fast cycle new product development
4) Operation - Continuous improvement in operations - Efficiency in volume manufacturing - Flexibility and speed of response
5) Product Design - Design capability (stay ahead of the competition and align with changes in children’s playing, differences between markets and segments)
6) Marketing - Brand management - Promoting reputation for quality - Responsiveness to market trends
7) Sales and Distribution - Speed of distribution (leveraging bargaining power towards distribution partners) - Effective sales promotion and execution (planning of the future product portfolio) - Efficiency and speed of order processing - Quality and effectiveness of customer service
Unique Resources
Tangible
i) Financial
- strong financial pisition
Intangible
i) Technology
- “Lego Universe”, in which players could build, create and play together via the internet.
ii) Reputation
Human resources
i) Skills know-how
- maintaining level of innovation ii) Communication
iii) Motivation
Core Competence
Primary
Marketing & sales
Operations
Outbound logistics
Secondary
HRM
General administration
Resources Based Value
Tangible resources
Resources in this group are usually easy to identify and evaluate. The primary source of information about these assets can be found in company’s financial statements, especially balance sheet. Although you need more information in order to