Lenovo Strategic Management
Individual Research Report Title: Strategic Management of Lenovo in Mainland China PC Market
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Table of Contents:
1. INTRODUCTION.........................................................................................................3 1.1 BACKGORUND INFORMATION………………………………………………..3 1.2 THE OBJECTIVE(S) OF THE FINAL REPORT…………………………………3 1.3 The SCOPE OF THE FINAL REPORT…………………………………………....4
2. LITERATURE REVIEW…………………………………………………………….5 2.1 GENERAL DEFINITION OF CORPORATE STRATEGIC MANAGEMENT….5 2.2 THE CLEAR LAYOUT OF CORPORATE MISSION AND OBJECTIVES…….6 2.3 STRATEGIC MANAGEMENT PLANNING PROCESS…………………………8 2.4 STRATEGIC MANAGEMENT EVALUATION PARAMETERS……………….9 2.4.1 SUITABILITY………………………………………………………………....9 2.4.2 FEASIBLITY………………………………………………………………....10 2.4.3 ACCEPTABILITY…………………………………………………………...10 2.5 THE GENERAL APPROACHES IN STRATEGIC MANAGEMENT………….11 2.6 HIERARCHICAL LEVELS IN STRATEGIC MANAGEMENT……………..…12
3. RESEARCH METHODOLOGY …………………………………………………..14
4. ANALYSIS OF RESULTS………………………………………………………….15 4.1 GENERAL ANALYSIS METHODOLOGY……………………………………..15 4.2 SWOT & PEST ANALYSIS MODELS………………………………………….15 4.3 ISSUES OF WHICH STRATEGIC MANAGEMENT AIMS TO RESOLVE…..16
5. CONCLUSIONS AND RECOMMENDATIONS……………..…………………...22 5.1 CONCLUSIONS………………………………………………………………….22 5.2 RECOMMENDATIONS………………………………………………………….23
6. BIBLIOGRAPHY AND REFERENCES…………………………………………..25
1. Introduction
1.1 Background information
Lenovo Group Limited (联想集团有限公司) is ranked as China 's largest and the world 's fourth biggest personal computer manufacturer, after Hewlett-Packard and Dell of the U.S. and Acer of Taiwan. The group is a key manufacturer of desktops, laptops, servers, handheld computers, imaging equipment, and mobile phone handsets. Lenovo also provides information technology integration and support
[pic]
Name:
FIN Number:
Course Enrolled:
Date of Submission:
Table of Contents:
1. INTRODUCTION.........................................................................................................3 1.1 BACKGORUND INFORMATION………………………………………………..3 1.2 THE OBJECTIVE(S) OF THE FINAL REPORT…………………………………3 1.3 The SCOPE OF THE FINAL REPORT…………………………………………....4
2. LITERATURE REVIEW…………………………………………………………….5 2.1 GENERAL DEFINITION OF CORPORATE STRATEGIC MANAGEMENT….5 2.2 THE CLEAR LAYOUT OF CORPORATE MISSION AND OBJECTIVES…….6 2.3 STRATEGIC MANAGEMENT PLANNING PROCESS…………………………8 2.4 STRATEGIC MANAGEMENT EVALUATION PARAMETERS……………….9 2.4.1 SUITABILITY………………………………………………………………....9 2.4.2 FEASIBLITY………………………………………………………………....10 2.4.3 ACCEPTABILITY…………………………………………………………...10 2.5 THE GENERAL APPROACHES IN STRATEGIC MANAGEMENT………….11 2.6 HIERARCHICAL LEVELS IN STRATEGIC MANAGEMENT……………..…12
3. RESEARCH METHODOLOGY …………………………………………………..14
4. ANALYSIS OF RESULTS………………………………………………………….15 4.1 GENERAL ANALYSIS METHODOLOGY……………………………………..15 4.2 SWOT & PEST ANALYSIS MODELS………………………………………….15 4.3 ISSUES OF WHICH STRATEGIC MANAGEMENT AIMS TO RESOLVE…..16
5. CONCLUSIONS AND RECOMMENDATIONS……………..…………………...22 5.1 CONCLUSIONS………………………………………………………………….22 5.2 RECOMMENDATIONS………………………………………………………….23
6. BIBLIOGRAPHY AND REFERENCES…………………………………………..25
1. Introduction
1.1 Background information
Lenovo Group Limited (联想集团有限公司) is ranked as China 's largest and the world 's fourth biggest personal computer manufacturer, after Hewlett-Packard and Dell of the U.S. and Acer of Taiwan. The group is a key manufacturer of desktops, laptops, servers, handheld computers, imaging equipment, and mobile phone handsets. Lenovo also provides information technology integration and support
References: Arie de Geus (1997) undertook a similar study and obtained similar results. He identified four key traits of companies that had prospered for 50 years or more. They are: • Sensitivity to the business environment, i.e