Lenovo Strategic Plan
This thesis practices the baud five powers model theory, the value chain theory, the core competition theory and the SWOT analysis theory to analyze and study the inner and outer surroundings of Lenovo group.
Company background
Lenovo Group was established in 1984 in the Chinese Beijing, the company mainly produces desktop computer, notebook computer, server, printer, palmtop computer, motherboards, mobile phone and other electronic products. Is a leading global PC business, the original Lenovo and IBM's personal computer division and combination. Lenovo reelected since 1997 China's domestic market sales of the first, in 1994 and listed in Hongkong.
Corporate positioning
Associations engaged in the development, manufacture and sales of the most reliable, secure and easy-to-use technology products.Their success is the result of tireless efforts to help customers improve productivity, enhance the quality of life.
Core values
Customer success - we are dedicated to the satisfaction and success of every customer.
Innovation - we pursue innovation that matters to our customers and the company, at the same time, quickly and efficiently to promote its implementation.
Integrity - we always trust, honesty and sense of responsibility, whether internal or external.
Multiple win-wins: we promote mutual understanding, value diversity, and global perspective to look at our culture.
PESTEL analysis
The political environment
Lenovo has strong political background and he national support. Lenovo Group was founded by Chinese Academy of science and technology investment in computing science and technology research, and the Hongkong Lenovo Inc by the Chinese Institute of science and technology of Lenovo Group and Hongkong joint venture founded.
Economic environment
Good economic environment, economic environment consists of factors affect consumer purchasing power and spending patterns, analysis of China's current economic
Company background
Lenovo Group was established in 1984 in the Chinese Beijing, the company mainly produces desktop computer, notebook computer, server, printer, palmtop computer, motherboards, mobile phone and other electronic products. Is a leading global PC business, the original Lenovo and IBM's personal computer division and combination. Lenovo reelected since 1997 China's domestic market sales of the first, in 1994 and listed in Hongkong.
Corporate positioning
Associations engaged in the development, manufacture and sales of the most reliable, secure and easy-to-use technology products.Their success is the result of tireless efforts to help customers improve productivity, enhance the quality of life.
Core values
Customer success - we are dedicated to the satisfaction and success of every customer.
Innovation - we pursue innovation that matters to our customers and the company, at the same time, quickly and efficiently to promote its implementation.
Integrity - we always trust, honesty and sense of responsibility, whether internal or external.
Multiple win-wins: we promote mutual understanding, value diversity, and global perspective to look at our culture.
PESTEL analysis
The political environment
Lenovo has strong political background and he national support. Lenovo Group was founded by Chinese Academy of science and technology investment in computing science and technology research, and the Hongkong Lenovo Inc by the Chinese Institute of science and technology of Lenovo Group and Hongkong joint venture founded.
Economic environment
Good economic environment, economic environment consists of factors affect consumer purchasing power and spending patterns, analysis of China's current economic