LEPESTC

BUSINESS ENVIRONMENT ANALYSIS OF
SIX SEASONS FOOD & BEVERAGES LTD.
SUBMITTED BY:
MD. ANISUR RAHMAN
MD. ATIF UL AFTAB
MD. AKRAMUL HAQ
Course Teacher: Moutushi Tanha

Introduction
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Business is a phenomenon of economic activity which heavily depends on the business environment.
Business environment is a very important factor in business no matter it’s a new or existing company.
We are going to present the effect of business environment on Six Seasons Food & Beverages Ltd., a new local food manufacturing company.
After explaining all the environment we will find out what affects the food business and how it could be avoided or tackled.

Company Profile
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Six Seasons Food & Beverages Ltd. Is a sister concern of Uttara Group of Industries Ltd.
The whole budget of the company is 300 Crore Tk.
Uttara Group already contains six sister concern
The food company primarily started with three product line e.g. real potato chips, corn chips and instant fried noodles.
The company filed their registration in 30th May,2010 and after a long time consuming market analysis and erection period it started the production in 27th
July,2014.

Products
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Real Potato Chips with Brand name “Party Chips”
Corn Chips with Brand name “Terrabite”
Instant fried noodles with Brand name “Thai Chi”

Detail Product lines (SKU)
Potato Chips
(Party)
Corn Chips
(Terra bite)

Noodles
(Thai Chi)

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•
•
•
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Tomato (16g, 25g, 38g, 75g)
Masala (16g, 25g, 38g, 75g)
Chicken BBQ (16g, 25g, 38g, 75g)
Salted (38g, 75g)
Cream & Onion (38g, 75g)

• Tomato (20g, 75g)
• Masala (20g, 75g)
• Chicken BBQ (20g, 75g)

• Masala (62g, 248g, 496g)
• Tom Yum (62g, 248g, 496g)
• Chicken (62g, 248g, 496g)

Business Environment
We will consider 7 environment factors that affect the business:  Political
 Economic
 Socio Cultural
 Technological
 Legal
 Ecological
 Competitive
We are going to explain how these environments affect the company’s business one by one.
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Political
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The supply