-Anand Soni
STEVE JOBS: AN INNATE VIRTUOSO
A man of the stature of Steve Jobs needs no introduction. Steve Jobs, undoubtedly, was one of the greatest entrepreneurs and a great visionary of the 20th century. Steve Jobs revolutionized the computer industry by democratizing the technology and making the computers smaller, cheaper, intuitive and accessible to everyday consumers. In 1976, at the age of 21, Jobs founded Apple Computers with Stephen Wozniak , probably the most successful enterprise in the world today. In 1980, Apple Computers became a publicly traded company with a market value of 1.2 billion dollars. However, several Apple products confronted consumer disappointment due to serious design flaws and to overcome this, Apple, in 1984, released the Macintosh. But, inspite of the success of Macintosh, the board of directors lost trust in Jobs and he was forced to resign as Apple’s CEO in 1985. After leaving Apple, Jobs laid the foundation of NeXT Inc and purchased Pixar, an animation firm, which merged with Disney, in 2006, making Jobs Disney’s largest shareholder. In 1997, Apple bought NeXT and thus, Jobs returned to Apple.
After re-joining Apple Jobs revitalized the company, whose share had fallen to a mere 4% of the computer industry by then. Steve Jobs put Apple back on the track and once again, instigated Apple’s success using his ingenious strategies.
WHAT JOBS STANDS FOR, FOR A WILLING-TO-BE SUCCESSFUL ENTREPRENEUR * How Jobs marketed Apple products
The most important and crucial element of trade is the marketing of the goods you produce. And this was where Jobs surpassed his nemesis. The way Jobs marketed his products was through his highly captivating and scintillating presentations and story-delivery.. yes, Jobs presentations were akin to stage performances. Steve Jobs presentations were all theatrical experiences. A Jobs presentation used to unleash a rush of Dopamine into the brains of his audiences.