Letter Of Transmittal

Letter of Transmittal

December 9, 2013
Jody Zeph
X204 Professor
Kelly School of Business, Indianapolis
Dear Professor Zeph,
Enclosed is the report you commissioned on October 15, 2013 about Six Flags Entertainment Corporation. As per your request, our group focused on the location in Gurnee, IL, Six Flags Great America.
The main findings for our report consist on the strengths, weaknesses, opportunities, and threats of Six Flags Great America. Our SWOT analysis will give you an in depth view of one of the most popular locations that the world’s largest amusement park corporation has to offer. This report will also inform you on the interesting history of how Six Flags Great America developed and grew into one of the most popular destinations in the Midwest. Also, we wanted to give you an insight of how some of the parks differentiate in their approach to selling their product. We did this by comparing Great America to their closest amusement park, St. Louis Six Flags.
Thank you for entrusting us with this assignment and giving us the opportunity to study the business operations of a worldwide corporation.
Sincerely,

Carissa Lovely

Kelsey Blood
Kristin Gross

Charity Shultz

Carla Bergman
Table of Contents
Letter of Transmittal…………………………………………………………………………ii
Table of Contents…………………………………………………………………………….iii
List of Figures………………………………………………………………………………...iv
Executive Summary…………………………………………………………………………..v
Introduction………………………………………………………………………………....1-2
History of Six Flags Great America……………………………………………………….3-4
Comparative Analysis Between Six Flags Great America and Six Flags St. Louis…….5-6
Strengths……………………………………………………………………………….........7-8
Weaknesses………………………………………………………………………………...9-10
Opportunities……………………………………………………………………………..11-12
Threats………………………………………………………………………………........13-14
Recommendations…………………………………………………………………………...15
References………………………………………………………………………………...16-17

List of Figures
Figure