Level of Customer Satisfaction of Zero-B Water Purifier Customers
PROJECT BRIEF
PROJECT TITLE
To analyze the satisfaction level of the customers who are currently using Ion Exchange India Limited water purifiers and to generate service contract leads.
OBJECTIVES
• Study of the water purification Industry
• Preparation of questionnaire to measure satisfaction level
• Understanding customer needs and problems during the survey
• Identify gaps in the service delivery model of Ion Exchange India Limited
• Obtaining customer feedback for improving product and services
• Suggesting measures to the company to improve satisfaction among existing customers and retaining them for lifelong.
INTRODUCTION
Water- The Human Necessity
Without food, a person might survive for weeks. Without water, the odds of surviving more than a few days are not good. In fact, approximately 70% of human body is composed of water. The only thing more important than water is oxygen. Water helps in various biological and metabolical processes. Most health professionals agree that the average human body needs 8-10 glasses of water a day. So, water is a human necessity.
Water quality in India
India has 16 percent of the world’s population, 2.5 percent of the land mass and 4 percent of the world’s water resources. These limited water resources are depleting rapidly while the demands on them are increasing. Drinking water supplies in many parts of India are intermittent. Transmission and distribution networks for water are generally old and badly maintained, and as a result, are deteriorating. A growing population has increased the demand for drinking water and rapid urbanization has required increasing sewage treatment. Many industries have been forced to adopt water-recycling systems due to scarcity of water. Growing public concern, media pressure and renewed legislation has left industries with no option but to install water treatment equipment. The Indian economy has witnessed some of the highest growth rates in the
PROJECT TITLE
To analyze the satisfaction level of the customers who are currently using Ion Exchange India Limited water purifiers and to generate service contract leads.
OBJECTIVES
• Study of the water purification Industry
• Preparation of questionnaire to measure satisfaction level
• Understanding customer needs and problems during the survey
• Identify gaps in the service delivery model of Ion Exchange India Limited
• Obtaining customer feedback for improving product and services
• Suggesting measures to the company to improve satisfaction among existing customers and retaining them for lifelong.
INTRODUCTION
Water- The Human Necessity
Without food, a person might survive for weeks. Without water, the odds of surviving more than a few days are not good. In fact, approximately 70% of human body is composed of water. The only thing more important than water is oxygen. Water helps in various biological and metabolical processes. Most health professionals agree that the average human body needs 8-10 glasses of water a day. So, water is a human necessity.
Water quality in India
India has 16 percent of the world’s population, 2.5 percent of the land mass and 4 percent of the world’s water resources. These limited water resources are depleting rapidly while the demands on them are increasing. Drinking water supplies in many parts of India are intermittent. Transmission and distribution networks for water are generally old and badly maintained, and as a result, are deteriorating. A growing population has increased the demand for drinking water and rapid urbanization has required increasing sewage treatment. Many industries have been forced to adopt water-recycling systems due to scarcity of water. Growing public concern, media pressure and renewed legislation has left industries with no option but to install water treatment equipment. The Indian economy has witnessed some of the highest growth rates in the
References: 1. Marketing research-G.C.Beri 2. Service Marketing- C.Bhattacherjee 3. Principles of marketing by Phillip Kotler and Kelvin Keller 4. www.ionindia.com 5. www.eurekaforbes.com