Levis - 4 P's
ACKNOWLEDGEMENTS
Primarily thanking ALLAH Almighty for giving us such a bright opportunity to learn and polish our extravagant abilities.
TABLE OF CONTENTS
➢ Acknowledgments
➢ Executive Summary
➢ Introduction
➢ History
➢ Market segmentation, targeting and positioning
➢ Marketing mix • -Product • -Price • -Place • -Promotion ➢ SWOT analysis ➢ Conclusions ➢ Recommendations
EXECUTIVE SUMMARY:
INTRODUCTION:
Levi Strauss & Co. (LS&CO.) is one of the world's largest brand-name apparel marketers with sales in more than 110 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Today, the Levi's® trademark is one of the most recognized in the world and is registered in more than 160 countries. The company is privately held by descendants of the family of Levi Strauss. Shares of company stock are not publicly traded.
The company employs a staff of approximately 8,850 people worldwide, including approximately 1,000 people at its San Francisco, California headquarters. Levi Strauss & Co currently makes jeans in approximately 108 sizes and 20 finish fabrics. With 2007 net sales of $4.1 billion, the company is committed to building upon strong heritage and brand equity as they position the company for future growth.
BRANDS:
The products of Levi Strauss & Co are sold under three brands:
Levi's®: Since their invention in 1873, Levi's® jeans have become one of the most successful and widely recognized brands in the history of the apparel industry.
Dockers® :
Dockers® brand, which pioneered the movement toward business casual, has led the U.S. khaki category since the brand's 1986 launch, and is now available in numerous countries.
Levi Strauss Signature™:
In 2003 the
Primarily thanking ALLAH Almighty for giving us such a bright opportunity to learn and polish our extravagant abilities.
TABLE OF CONTENTS
➢ Acknowledgments
➢ Executive Summary
➢ Introduction
➢ History
➢ Market segmentation, targeting and positioning
➢ Marketing mix • -Product • -Price • -Place • -Promotion ➢ SWOT analysis ➢ Conclusions ➢ Recommendations
EXECUTIVE SUMMARY:
INTRODUCTION:
Levi Strauss & Co. (LS&CO.) is one of the world's largest brand-name apparel marketers with sales in more than 110 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Today, the Levi's® trademark is one of the most recognized in the world and is registered in more than 160 countries. The company is privately held by descendants of the family of Levi Strauss. Shares of company stock are not publicly traded.
The company employs a staff of approximately 8,850 people worldwide, including approximately 1,000 people at its San Francisco, California headquarters. Levi Strauss & Co currently makes jeans in approximately 108 sizes and 20 finish fabrics. With 2007 net sales of $4.1 billion, the company is committed to building upon strong heritage and brand equity as they position the company for future growth.
BRANDS:
The products of Levi Strauss & Co are sold under three brands:
Levi's®: Since their invention in 1873, Levi's® jeans have become one of the most successful and widely recognized brands in the history of the apparel industry.
Dockers® :
Dockers® brand, which pioneered the movement toward business casual, has led the U.S. khaki category since the brand's 1986 launch, and is now available in numerous countries.
Levi Strauss Signature™:
In 2003 the