Lg Samsung Crm
INDEX
INDEX......................................................................................................................... 1
Executive Summary:...................................................................................................1
Introduction:............................................................................................................... 2
Objective of the Study:...............................................................................................5
Scope of the Study:....................................................................................................6
Research Methodology:..............................................................................................7
Limitations of the Study:.............................................................................................8
CRM and E-CRM implementation:...............................................................................9
Major Findings:.........................................................................................................13
Conclusion:............................................................................................................... 14
Recommendations:...................................................................................................15
Bibliography:............................................................................................................16
Executive Summary:
The report studies the comparison between the Customer Relationship Management (CRM) strategies performed by LG and Samsung with respect mainly to the Indian market and Indian
Scenario. However, both the companies are big giants so they practice CRM strategies for entire world. The report clearly shows how CRM is being practiced by the companies and how e-CRM has taken over the simple CRM. Today, without technology no company can survive and so is the case with LG and Samsung. The report
INDEX......................................................................................................................... 1
Executive Summary:...................................................................................................1
Introduction:............................................................................................................... 2
Objective of the Study:...............................................................................................5
Scope of the Study:....................................................................................................6
Research Methodology:..............................................................................................7
Limitations of the Study:.............................................................................................8
CRM and E-CRM implementation:...............................................................................9
Major Findings:.........................................................................................................13
Conclusion:............................................................................................................... 14
Recommendations:...................................................................................................15
Bibliography:............................................................................................................16
Executive Summary:
The report studies the comparison between the Customer Relationship Management (CRM) strategies performed by LG and Samsung with respect mainly to the Indian market and Indian
Scenario. However, both the companies are big giants so they practice CRM strategies for entire world. The report clearly shows how CRM is being practiced by the companies and how e-CRM has taken over the simple CRM. Today, without technology no company can survive and so is the case with LG and Samsung. The report
Bibliography: • Customer relationship management: concepts and technologies By Francis Buttle • http://www.lg.com/in/index.jsp • http://www.samsung.com/in/ • Customer relationship management: organizational and technological perspectives By Federico Rajola 16