Lidl Retail
Retail
Date: 17-01-13 Universidad Carlos III Master in Marketing Jean-Philippe Charron Casper van Drongelen Kaloyan Andonov Mihaela Filcheva Angel Vargas Mark Bender
Table of Contents
Table of Contents ........................................................................................... 2 Executive Summary ....................................................................................... 3 Introduction .................................................................................................... 5 Introduction .................................................................................................................. 5 LIDL Spain ................................................................................................................... 5 Company Statement and operating principles (in summary) ....................................... 5 1. Understanding the retail marketplace and customer needs and wants ............................................................................................................... 6 1.1 Macro environment ............................................................................................. 6 1.1.1 Political: ............................................................................................................ 6 1.1.2 Economic: ........................................................................................................ 6 1.1.3 Social: .............................................................................................................. 6 1.1.2 Technological: .................................................................................................. 6 1.1.3 Environmental .................................................................................................. 6 1.1.4 Legal
Date: 17-01-13 Universidad Carlos III Master in Marketing Jean-Philippe Charron Casper van Drongelen Kaloyan Andonov Mihaela Filcheva Angel Vargas Mark Bender
Table of Contents
Table of Contents ........................................................................................... 2 Executive Summary ....................................................................................... 3 Introduction .................................................................................................... 5 Introduction .................................................................................................................. 5 LIDL Spain ................................................................................................................... 5 Company Statement and operating principles (in summary) ....................................... 5 1. Understanding the retail marketplace and customer needs and wants ............................................................................................................... 6 1.1 Macro environment ............................................................................................. 6 1.1.1 Political: ............................................................................................................ 6 1.1.2 Economic: ........................................................................................................ 6 1.1.3 Social: .............................................................................................................. 6 1.1.2 Technological: .................................................................................................. 6 1.1.3 Environmental .................................................................................................. 6 1.1.4 Legal