Company Overview
Organizational Life-Cycle
AGENDA
Case Study – Apple Inc.
Apple Today
Conclusion
7/4/15
Int. Law, Yunus Acar, Jonas Gebremariam,
SS 2015
2
COMPANY OVERVIEW
Apple Inc.
COMPANY
7/4/15
LIFE-CYCLE
CASE STUDY
Int. Law, Yunus Acar, Jonas Gebremariam,
SS 2015
APPLE TODAY
CONCLUSION
3
Founded in California 1976
Founders: Steve Jobs / Steve Wozniak / Ronald Wayne
Industry: Computer Hardware
Computer Software
Consumer electronics
Digitial Distribution
Number of Locations: 437 Apple stores in 15 Countries
Employees: 98,000 (2014)
Revenue: US$ 182.795 billion
COMPANY
7/4/15
LIFE-CYCLE
CASE STUDY
Int. Law, Yunus Acar, Jonas Gebremariam,
SS 2015
APPLE TODAY
CONCLUSION
4
THE ORGANIZATIONAL
LIFE CYCLE
COMPANY
7/4/15
LIFE-CYCLE
CASE STUDY
Int. Law, Yunus Acar, Jonas Gebremariam,
SS 2015
APPLE TODAY
CONCLUSION
5
Organizational efectiveness
Rebirth
Dangerous lifecycle stage
Liabiliy of newness Organizational
Birth
Develop value – creation skills & competences When an organization fails to anticipate, avoid, neutralize, or adapt to external or internal pressures.
Organizational growth Organizational decline Organization death is the only exit strategy a company has once it reaches this stage
Organizational death Stages of Life-cycle
COMPANY
7/4/15
LIFE-CYCLE
CASE STUDY
Int. Law, Yunus Acar, Jonas Gebremariam,
SS 2015
APPLE TODAY
CONCLUSION
6
ORGANIZATIONAL BIRTH
Stage 1
COMPANY
7/4/15
LIFE-CYCLE
CASE STUDY
Int. Law, Yunus Acar, Jonas Gebremariam,
SS 2015
APPLE TODAY
CONCLUSION
7
Organizational efectiveness
Apple was established on April 1st 1976
Apple´s 1st headquarter was Jobs parents garage
Liability of Newness:
1. Expertise
2. No Labor
3. Resourcefulness
4. Innovative Product
5. No machinery & manufacturing
Organizational
Birth
Stages of Life-cycle
COMPANY
7/4/15
LIFE-CYCLE
CASE STUDY
Int. Law, Yunus Acar, Jonas
Bibliography: Moritz, Michael, The Little Kingdom: The Private Story of Apple Computer. New York: William Morrow and Company, 1984. Levy, Steven, Insanely Great: The Life and Times of Macintosh, the Computer That Changed Everything. New York: Viking, 1994