Life In Sacramento-1950's: Movie Analysis

A film titled, Life in Sacramento-1950’s, used propaganda to persuade people to move to Sacramento after World World War II. The film imagined Sacramento as metropolis for jobs, housing, life, and work. Sacramento was also promoted as a progressive and community oriented town with a great night and day life. This was targeted a white audience because of the characters depicted in the show were predominately white living in the suburbs. This propaganda promoted an imaginary of a great place for specific people. This conclusion is formed because of a separate film, on urban Sacramento, encompassing West End. In the 1959, Davis McEntire, advised a plan for Redevelopment, he called it Relocation Plan: Slum Area Labor Market Sacramento. In his plan he
The area is an outstanding slum. Buildings are dilapidating, amenities are lacking, disease, alcoholism, and petty crimes are prevalent” (McEntire, 1959: 2). What McEntire was describing was what a largely ignored population called home. W.P Wright, a Sacramento citizen in 1954, Catalog 12 did not imagine his quaint community as a slum. He states, “I don’t think we have any slums here… There are flower gardens. They are fine citizens.” In the film, Urban Sacramento-1950’s West End, it depicts contrasting ironic and racism in place by showing a white – business owner stating that he believed that the Relocation Project is needed and that looking at homeless people outside of his business makes the customers uncomfortable. Then shows the side of a woman of Asian decent claiming that she had already moved her business once and she did not want to move again. The end result was the white business owner being able to keep his business and the many minorities being told that they have to relocate. The white business owner also state how the demolishing of business and housing has benefited him and increased traffic into his