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Lifeline Medical Case Study

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Lifeline Medical Case Study
Promotion is an important part in the success of a company, without it a company would have little to no presence in the market. Although Lifeline Medical is finding success with their business, the company is currently lacking in their promotional efforts. According to an interview with Lifeline Medical, the company's only promotional efforts are their website (Lifeline Medical, personal communication, August 2015). Unlike other companies, Lifeline Medical's target market is one of the hardest to reach. Physicians are busy consumers; doctors are seldom in the same place for an extended period. Whether it be performing surgeries or checking on patients' physicians are constantly on the go.
Because of Lifeline Medical's target market, the company
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