The producers of this commercial knew its target audience and went after it. It had a strong attention getter. Right from the beginning this commercial had my attention and maintained it throughout the entirety of the advertisement. It had strong appeals to pathos, ethos, and logos. This commercial worked for me, but for others I can see how this commercial came up short in getting their attention. For example, my views towards the music choice, the girl, and scenery corresponded well with what I wanted to see, but if you asked my mother about the commercial I’m sure there would be a completely different reaction to the commercial. In fact when I was watching the commercial in class in preparation for writing this analysis the girl who sits behind me watched the commercial over my shoulder and said that she thought the commercial was “ stupid”. It wasn’t until this moment that I realized the importance of pathos, ethos, and logos and how different each person’s appeals truly…
Throughout the commercial, the company is appealing to young couples. In the beginning of the commercial, the setting is at a high school. The commercial goes through the awkward moments that many teenagers experience when dating. This section is directed towards teenagers, as they will be able to relate because they are experiencing it right now. As the commercial continues, a new audience is being brought in. The couple continues to grow together and experience the good times and bad together. In the end, they even become engaged. This can appeal to young couples who are starting out their lives together. These young couples will be able to relate to the scenes that are shown. One of the scenes…
With the advents of technology, advertisements depict women as desirable commodities this has poisoned the minds of many young women ultimately morphing values and beliefs. Women are shown in subordinate, submissive, and male pleasing roles. Media and advertisement representation reflects and reinforces sexism in society today. The social standards of beauty and feminism are set by Hollywood’s greatest celebrities. They do this by alluring women into buying cosmetic products affirming the concept of female beauty. Companies such as “bebe”, apply the same technique to persuade women in buying their apparel. In the ad “bebe”, the company portrays a woman holding a bright red lipstick getting off a taxi while flaunting a revealing dress. On the other side, she is shown obeying all rules, in bed with black revealing lingerie with an enticing text, “9pm to 5am obey all the rules, you miss all the fun”. The ad amplifies its message and allures its audience to disobey all the rules if they want to become “the bad girl” by purchasing “bebe’s” apparel.…
The audience of this commercial is men, women, children, beer drinkers, and football watchers. This commercial is shown to men knowing that men drink beer. This commercial was also shown during the super bowl knowing men will be watching football and the commercials. It is shown to women in hopes to get an emotional response. It is a woman’s instinct to show emotion…
Carrie Underwood has many famous songs, one of which being "All-american Girl", which is included in this advertisement and phrases can be heard in the background such as “his heart belongs to that sweet, little, beautiful, wonderful, perfect All-American girl”. Hearing these words can create a sentimental feeling for many women as they envision a little girl growing up with a strong bond to her father as she meets the ups and downs of life. As Underwood speaks about the product, she speaks right to the audience in a genuine and passionate manner, which is convincing because it seems as if she really uses the brand herself and is not just relaying her lines. This technique is used because it rids advertisements of the sense that everything is simply an illusion and it instead promotes a sense of realism similar to that mentioned by Jack Solomon in his essay "Masters of Desire: The Culture of American Advertising”. Specifically, he refers to a technique popular in the 80’s where advertisers,“attempt to convince you that what you're seeing is the real thing, that the ad is giving you the straight dope, not advertising hype” (Solomon, 412). The sentimental song lyrics combined with Underwood’s seemingly sincere praise for the brand are able to successfully target consumers who are drawn toward the country music…
In his essay “Men’s Men and Women’s Women,” Steve Craig writes, “Her need is a common one in women’s commercials produced by a patriarchal society-the desire to attain and maintain her physical attractiveness” (194).…
First screen shows the words Jennifer Garner for Neutrogena in all gray. This commercial stars Jennifer Garner who is wearing a white blouse and in the background is an all white room. Jennifer starts off by asking “Does your moisturizer protect your face Against (in blue) the environment?” There is guitar music in the background. She mentions the things on the environment that can affect your skin like the sun, pollution (picture of a city), cold (trees covered in snow), wind (tree blowing in the wind) and indoor heat (heating vent). “Introducing Neutrogena Multi-defense Daily Moisturizer SPF 15” (shows bottle) Bottle is white with a gray lid the word are all gray except Multi-defense that’s blue. The background turns blue with the bottle and lines pointing to - “Fortified with Anti-Pollutants + Anti-Oxidants + Vitamins C&E”. “It delivers hydration and daily protection.” The background turns back to the white room with Jennifer smiling saying “For healthy looking beautiful skin.” The end scene is the white room with the Neutrogena bottle sitting next to the works “NEW Neutrogena Multi-Defense Daily Moisturizer Developed with Dermatologist.”(The works all in gray.) This used the famous person appeal because it used Jennifer Garner. I believe it is effective because it tells the audience a way to help them deal with everyday skin problems and everyone wants that. I watched this on Animal Planet.…
Advertising is everywhere, it’s online, billboards, magazines, and the most popular television. Different advertising are mostly targeting towards a certain gender, age, or interests. Covergirl advertising is mostly targeted at women, and is also seen in every place you can think of. You most likely could go up to any girl and ask her-what is the Covergirl slogan? Easy, Breezy, Beautiful, Covergirl. Covergirl has done a great job at advertising there make-up products. Covergirl has branched out to every type of advertising there is. They have commercials, bill boards, online ads, there in many magazines, and they are also being promoted on the poplar show America’s Next Top Model. In advertising there’s always a message, always a target audience, and most important the product.…
All commercials appeal to a person using at least one of three ways: logos, pathos and ethos. When I think of an ad that displays pathos, I think of the disheartening commercial for the ASPCA (American Society for the Prevention of Cruelty to Animals). It is an advertisement that is on TV often whose purpose is getting its audience to support its cause through donations. Because the video shows such resilient emotional appeal, it more effectively targets women who tend to be more susceptible to sentimental propaganda than men. The video is saying that many animals have been helped, but more has to be done. There are still animals out there in need of being rescued from their abusive homes. More donations are needed. The…
Unlike the “Like a Girl” commercial, Super bowl commercials reflect the sexuality of women. Super Bowl commercials can be described as the funniest, and most entertaining commercials of the year. However when looking into them they poke fun of women’s sexuality in various ways. The Doritos Super Bowl commercial presents the idea that the only way to get a man to pay attention to you is to offer your body as a prize (Doritos Super Bowl). The whole concept is that a Super Bowl commercial emphasizes the idea in which is supposed to be funny. This further questions medias purpose in society. Media is forcing the knowledge on society that women are used as props to draw viewer’s attention to the screen. It emphasizes that Women are just toys to play with when they are there, but if they were not there it would not be a problem.…
The media has allowed others to expect that all women must have a perfect body. Young girls are seeing these messages and trying to mold themselves into these bodies. After this assignment, I was able to reflect how the media’s portrayal affects women’s self-esteem. We strive for unreachable expectations that aren’t real. They cause harm to a young girl’s self-image. I was also able to realize that ads and popular songs objectify women in a disgusting manner. It is upsetting to realize how many young girls listen and see these types of ads and songs. It is horrible that so many people are actually taking these fake images into consideration and striving for that type of body. By watching these films and applying them to real life examples, it has allowed me to understand that these issues are greater than we…
Kilbourne wastes no time in asserting that females are stricken with much more insecurity than males are growing up. She attributes this imbalance of self-esteem to the models that force women to look up to the unachievable ideal portrayed in advertising. Wherein lies the sexism? Is it the woman who’s body has been objectified for the sake of this advertising? Or is it the actual study of self-esteem amongst adolescent teenagers? With women constantly being portrayed as ‘the weaker sex’, it is no surprise that this ‘study’ would find women to be more afflicted with insecurity. But when a young girl sees a model in an advertisement and wonders ‘what do I have to do to look like her?’; a young boy is looking at the same ad and wondering ‘what do I have to do to get a girl like her?’ It’s with one-sided declarations like this that a pro-feminism lecture is turned into what the male-dominated society would deem as ‘bitching’.…
They will engage their targeted audience by age, gender, race, ethnicity, and a lot more, but in this case they only used age and gender. They even used colors to appeal to their product and gender minimizing, but despite that the Ad did a good job advertising and indulging its…
In their study they conducted research and studies on the attitudes of young women in today’s society and how they feel about the ads that portray women as sexual objects.…
Print advertisements strongly influence body image on teenagers from the media. Advertising in teen magazines and on television typically glamorizes skinny models that do not resemble the average women (Body Image Teens and the Media). Other studies found 50% of advertisements in teen girl magazines and 56% of television commercials aimed at female viewers used beauty as a product appeal (Body Image and Advertising). For example, the Mango’s Fall 2009 clothing line campaign featuring Scarlett Johansson, a famous Hollywood actress. She is selling the clothes by modeling the Spanish retailer's exclusive clothing line while showing off her body using the technique of transfer/fantasy and testimonial. This ad should be effective because Scarlett Johansson is beautiful and many teenagers would hope to look like her by buying Mango clothes.…