Lim Jia Xian
INTRODUCTION * WHAT IS MAXIS "To bring the future to our customers’ lives and business, in a manner that is simple, personalized and enriching, by efficiently and creativity harnessing leading-edge technology and delivering a brand of service experience that is reliable and enchanting" – vision of Maxis (Maxis Bhd, 2012).
Maxis Mobile Sdn Bhd, a reputable telecommunications company which started its operations in 1995, is the leading telecommunications service provider in Malaysia. With a strong and stable foundation, the corporation is the 5th largest public company in Malaysia with total subscribers of 6.4 millions, providing a wide range of innovative mobile, fixed and international network service to their customers (Cardax, n.d.).It offers postpaid and prepaid mobile services, mobile data and mobile broadband and roaming services; mobile enterprise solution; very small aperture terminal (VSAT) services; wireless multimedia related services; voice and data service; wireless and wired broadband solution; internet protocol solution and data center and cloud computing solutions, as well as sells mobile divides. The company also operates as a public switched network: providing Internet and Internet application services; and owns, maintains, builds and operates radio facilities and associated switches (Bloornberg Buinessweek, 1995).
Ananda Krishnan, the founder of Maxis Mobile Sdn Bhd, is one of the richest man in Malaysia. The corporation started their business with the phone number stating with the prefix of 012. Later, they purchased the Timecel which is another mobile service provider to which they started offering phone number starting with the prefix of 017. However, only corporate company or businessman are able to afford this service as the charges are comparably high as compared to other mobile service provider. In year 1999, the company introduced the prepaid services. As competitors such as Digi Telecommunication which offers lower prices and
Maxis Mobile Sdn Bhd, a reputable telecommunications company which started its operations in 1995, is the leading telecommunications service provider in Malaysia. With a strong and stable foundation, the corporation is the 5th largest public company in Malaysia with total subscribers of 6.4 millions, providing a wide range of innovative mobile, fixed and international network service to their customers (Cardax, n.d.).It offers postpaid and prepaid mobile services, mobile data and mobile broadband and roaming services; mobile enterprise solution; very small aperture terminal (VSAT) services; wireless multimedia related services; voice and data service; wireless and wired broadband solution; internet protocol solution and data center and cloud computing solutions, as well as sells mobile divides. The company also operates as a public switched network: providing Internet and Internet application services; and owns, maintains, builds and operates radio facilities and associated switches (Bloornberg Buinessweek, 1995).
Ananda Krishnan, the founder of Maxis Mobile Sdn Bhd, is one of the richest man in Malaysia. The corporation started their business with the phone number stating with the prefix of 012. Later, they purchased the Timecel which is another mobile service provider to which they started offering phone number starting with the prefix of 017. However, only corporate company or businessman are able to afford this service as the charges are comparably high as compared to other mobile service provider. In year 1999, the company introduced the prepaid services. As competitors such as Digi Telecommunication which offers lower prices and