Not only this, Inflation should be concern as well, when inflations hits, firm's balance sheet may have badly distorted by inflation. In this incidents, the comparison and information might lead low accuracy. For an example, buyers of the world might get lesser due to the inflation rate increased, and could defined as too many cash chasing over one item, might causes bad sign of the economic. Therefore, this is one of the limitation of ratio analysis.
Ratio are not predictive in future, this is because, the information that they gained were from history fact. It could be use as previous statement of the company, it could not predict what comes in future. Ratio are static as of year-end, they do not apply in future flow. For an example, the year of 2011, Company C has hit a maximum profit of $1.7 million nett, but in the ratio analysis, it could not predict that in the future 2012, Company C will hit again a maximum profit. Base on the historical information the ratio can be used as a tool to assist financial analysis.
In order to get correct interpretations, a single ratio may not be helpful. In order to increase the accuracy of the ratio, financial analyst needed more ratios to output the result. Therefore, the more number of the ratios are to be calculate, the more confuse the financial analyst would be to provide meaningful conclusion. For an example, a normal account needed 5 steps to finished up the job, but for ratio analysis, it could be more than 20 steps to finalize it.
Ratio Analysis cannot be useful for any kind of firms. Many large firms operate different divisions in different industries. For these companies it is difficult to find a meaningful set of industry-average ratios. For an example, a company likes Samsung, which has many different divisions that are largely producing different kind of outputs. It is very difficult to compare and get an average ratio for this kind of company with a variety of products and divisions.
http://www.wikinvest.com/wiki/Ratio_Analysis http://www.investopedia.com/exam-guide/cfa-level-1/financial-ratios/uses-limitations-ratios.asp#axzz1mi9eEynq http://www.sba.pdx.edu/faculty/rogerc/511/ch05/sld028.htm
http://www.investopedia.com/exam-guide/cfa-level-1/financial-ratios/uses-limitations-ratios.asp
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