Limitations: Marketing Research
Limitations / Constraints
Like everything else, there are advantages and disadvantages or limitations in research. The imitations are basically the downside of a marketing research. These limitations are manipulated by many factors such as the constant change in human behaviours and marketing environment. Therefore, the information can be used for a period of time. Some of the major limitations include marketing research is costly, time consuming, has a limited scope and practical value. It cannot predict consumer behaviour, neither does it give 100% accurate results nor does it provide solutions, only suggestion. Unfortunately marketing research does not have the availability of qualified or experienced staff and it has a fragmented approach. In other words, it does not take into account all possible problems, just one or two. The research can be misused, reliable data may not be available and finally marketing managers may not use suggestions mentioned in the report.
In the marketing research for Choice Mobile Ltd, some of these limitations were encountered. First is that the research is time consuming. The steps to conduct a marketing research report are vital and therefore take a lot of time to gather. None of the steps should be neglected or avoided. In pursuing the research, gathering the secondary data was difficult as there were limited sources. Even when some information needed was sourced it was not in depth. The lack of information is most probably the competitors’ way to protect their strategies from new market entrants looking for ideas. Time is also strained by the length of time taken to receive responses to the survey questionnaire which delays the time needed to analyse and state the outcomes.
Next is that it has a limited scope. This is where the research paper is unable to assist businesses in solving certain business-related problems, like consumer behaviour, income and expenditure relationships, etc. The survey for Choice Mobile Limited had
Like everything else, there are advantages and disadvantages or limitations in research. The imitations are basically the downside of a marketing research. These limitations are manipulated by many factors such as the constant change in human behaviours and marketing environment. Therefore, the information can be used for a period of time. Some of the major limitations include marketing research is costly, time consuming, has a limited scope and practical value. It cannot predict consumer behaviour, neither does it give 100% accurate results nor does it provide solutions, only suggestion. Unfortunately marketing research does not have the availability of qualified or experienced staff and it has a fragmented approach. In other words, it does not take into account all possible problems, just one or two. The research can be misused, reliable data may not be available and finally marketing managers may not use suggestions mentioned in the report.
In the marketing research for Choice Mobile Ltd, some of these limitations were encountered. First is that the research is time consuming. The steps to conduct a marketing research report are vital and therefore take a lot of time to gather. None of the steps should be neglected or avoided. In pursuing the research, gathering the secondary data was difficult as there were limited sources. Even when some information needed was sourced it was not in depth. The lack of information is most probably the competitors’ way to protect their strategies from new market entrants looking for ideas. Time is also strained by the length of time taken to receive responses to the survey questionnaire which delays the time needed to analyse and state the outcomes.
Next is that it has a limited scope. This is where the research paper is unable to assist businesses in solving certain business-related problems, like consumer behaviour, income and expenditure relationships, etc. The survey for Choice Mobile Limited had