Limiting The Freedom Of The Press
Nour Aboushaar
Professor Elizabeth Palamara
English Composition 101
14 September 2014
Limiting the Freedom of the press Advertising is a powerful and effective source of information in our everyday life just like TV or internet. Advertisers use ads to encourage people to get products and make products more applicable to them. Respectively, advertisers should allow the freedom of the press. Freedom of the press is freedom of communication and the right to publish newspapers, magazines, and other printed matter without governmental restriction or any restrictions. Gloria Steinem argues effectively that advertisers are controlling the freedom of the press, since they are determining what women should receive or should not. To support her argument she mentions compromises she encountered when she made rules accepting ads in Ms. Magazine. One of Gloria Steinem goals in Ms. Magazine was to add gender neutral ads in her magazine, She wanted to introduce stuff like cars and electronics, such ads were not common in regular women’s magazine. Nevertheless, she encountered negative attitudes by many companies. She mentions, “U.S carmakers firmly believe that women choose the upholstery color, not the car, but we are armed with statistics and reader mail to prove the contrary. A car is an important purchase for women, one that is such a symbol for mobility and freedom that many women will spend a greater percentage of income for a car than will counterpart men. (Steinem 233)” Using this example Gloria Steinem shows that some companies have the idea that women are shallow and they only care about the outer look not about the over all the performance. Because of their outrageous mentality they are refusing to put ads of their products in women magazines. Nevertheless, Steinem by convincing foreign car makers to advertise in her magazine. She proved that women are equally important customers as men and women’s market should be taken seriously.
Thus according to advertisers
Professor Elizabeth Palamara
English Composition 101
14 September 2014
Limiting the Freedom of the press Advertising is a powerful and effective source of information in our everyday life just like TV or internet. Advertisers use ads to encourage people to get products and make products more applicable to them. Respectively, advertisers should allow the freedom of the press. Freedom of the press is freedom of communication and the right to publish newspapers, magazines, and other printed matter without governmental restriction or any restrictions. Gloria Steinem argues effectively that advertisers are controlling the freedom of the press, since they are determining what women should receive or should not. To support her argument she mentions compromises she encountered when she made rules accepting ads in Ms. Magazine. One of Gloria Steinem goals in Ms. Magazine was to add gender neutral ads in her magazine, She wanted to introduce stuff like cars and electronics, such ads were not common in regular women’s magazine. Nevertheless, she encountered negative attitudes by many companies. She mentions, “U.S carmakers firmly believe that women choose the upholstery color, not the car, but we are armed with statistics and reader mail to prove the contrary. A car is an important purchase for women, one that is such a symbol for mobility and freedom that many women will spend a greater percentage of income for a car than will counterpart men. (Steinem 233)” Using this example Gloria Steinem shows that some companies have the idea that women are shallow and they only care about the outer look not about the over all the performance. Because of their outrageous mentality they are refusing to put ads of their products in women magazines. Nevertheless, Steinem by convincing foreign car makers to advertise in her magazine. She proved that women are equally important customers as men and women’s market should be taken seriously.
Thus according to advertisers