She clearly states her name, and includes the fact that she is an Olympic skier. She mentions this somewhat in passing, downplaying how exceptional she truly is at the sport. Vonn also includes her snapchat username so fans can follow her there as well. In pattern with many of her posts, Vonn includes includes a quote: “If you fall, pick yourself back up”, which perfectly sums up the theme of Vonn’s posts. However, Vonn also includes information that presents her as more than just a determined athlete. She writes that she is the founder of the Lindsey Vonn Foundation. The foundation focuses on trying to influence women to make a difference and empower the next generation of young girls to reach their full potential. Yet, without looking up the foundation, users would likely not know what the foundation does, as that information is not seen anywhere in Vonn’s biography. Of all the information in Vonn’s biography, the most cryptic is probably a hyperlink to an unknown page. Upon further inspection, the link takes a user to website where they can buy Vonn’s book, titled “Strong is the New Beautiful.” This book link gives viewers an entirely new idea about what Vonn stands for. Her book centers on the idea that women should be comfortable in their bodies and focus on becoming strong women, both physically and mentally, rather than just trying to lose weight or fit society’s mold. These two …show more content…
In addition to posts about the Lindsey Vonn Foundation and her book, Vonn’s portfolio features posts about late night talk show interviews, sponsorship gigs, and various instances of athletic modeling. One post shows Vonn in a therapy tub being attended to by another woman and a cameraman filming intently. The post is captioned “Excited to start filming for my docuseries with @eurosport. Taking them behind the scenes in my arm rehab...hot water therapy in tub,” with a flexed arm emoji and the hashtag “#chasinghistory.” Once again, Vonn’s intended purpose was probably just to announce the exciting news of Lindsey Vonn’s new docuseries. However, Vonn’s followers receive so much more than just an update. This “behind the scenes” look demonstrates to Vonn’s followers that even professional athletes have to endure challenges that slow them