List ways that Dell conducts research on its custo
List ways that Dell conducts research on its customers to continually improve products and services.
Customer Advisory Panel (CAP)
Days Customer Spotlights on Dell.com
What are the features of Dell’s research?
Customer Advisory Panel (CAP) Days are an example of how Dell can continually learn from-our customers. When we visited with customers during the CAP Day sessions, some were unhappy;others were thrilled. All seemed delighted that we invited them to Dell for an open discussion-around their IT issues. We’re glad to see other positive reactions to the event and encouraged that the dialog continues at #DellCAP on Twitter. Dell will hear directly from customers about the kinds of things they use their systems for,what they like about it and see the configuration they use to get things done. Other initiatives underway include a pilot of a 24/7 chat service in the U.S. and other countries where chat seem smore popular over traditional phone service, redesigning support.dell.com, revamping of extended warranties, and a redesign of the Dell.com online configurator experience to name a few. The scope and direction of these initiatives – and others – are shaped by what we hear from customers. Dell looks forward to sharing progress on them in upcoming conversations.
What is Dell’s unique selling point?
• Biggest PC maker in the world.
• They deal directly with the customers with no use of a middle man. • They design the computer to the customers specifications.
• Their assembly is done at a fairly inexpensive cost. • They offer their customers the ability to track their delivery.
• They are the number one PC provider for medium and small businesses across the US for 10 straight years.
• They ship around one hundred and forty thousand computers in a day.
• They have very good branding and are one of the most known computers in the world.
What are the strategies Dell use to generate revenue?
Customers are able to order computers directly from
Customer Advisory Panel (CAP)
Days Customer Spotlights on Dell.com
What are the features of Dell’s research?
Customer Advisory Panel (CAP) Days are an example of how Dell can continually learn from-our customers. When we visited with customers during the CAP Day sessions, some were unhappy;others were thrilled. All seemed delighted that we invited them to Dell for an open discussion-around their IT issues. We’re glad to see other positive reactions to the event and encouraged that the dialog continues at #DellCAP on Twitter. Dell will hear directly from customers about the kinds of things they use their systems for,what they like about it and see the configuration they use to get things done. Other initiatives underway include a pilot of a 24/7 chat service in the U.S. and other countries where chat seem smore popular over traditional phone service, redesigning support.dell.com, revamping of extended warranties, and a redesign of the Dell.com online configurator experience to name a few. The scope and direction of these initiatives – and others – are shaped by what we hear from customers. Dell looks forward to sharing progress on them in upcoming conversations.
What is Dell’s unique selling point?
• Biggest PC maker in the world.
• They deal directly with the customers with no use of a middle man. • They design the computer to the customers specifications.
• Their assembly is done at a fairly inexpensive cost. • They offer their customers the ability to track their delivery.
• They are the number one PC provider for medium and small businesses across the US for 10 straight years.
• They ship around one hundred and forty thousand computers in a day.
• They have very good branding and are one of the most known computers in the world.
What are the strategies Dell use to generate revenue?
Customers are able to order computers directly from