II-5 (Marketing)
HISTORICAL BACKGROUND
Long time before the Spaniards and other foreigners landed onPhilippine shores, our forefathers already had their own literature stamped in the history of our race. Our ancient literature shows our customs and traditions in everyday life as traced in our folk stories, old plays and short stories our ancient ancestors also had their own alphabet which was different from that brought by the Spaniards. The first alphabet used by our ancestors was similar to that of the Malayo-Polynesian alphabet.
Whatever records our ancestors left were either burned by theSpaniards friars in the belief that they were works of the devil or werewritten on materials that easily perished, like the barks of trees, dried leaves and bamboo cylinders which could not have remained undestroyed even if efforts were made to preserve them.. The Pre-Spanish Literature is characterized by LEGENDS
Are forms of prose, the common theme of which is about the origin of a thing, place, location or name. The events are imaginary, devoid of truth and unbelievable. Its aim is to entertain.
FOLK TALES made up of stories about life, adventure, love, horror and humor where one can derive lessons about life. These are useful to us because they help us appreciate our environment, evaluate our personalities and improve our perspectives in life
EPIC are long narrative poems in which a series of heroic achievements or events, usually of a hero, are dealt with at length. Nobody can determine which epics are the oldest because in their translations from other languages, even in English and Spanish. FOLK SONGS folk songs are one of the oldest forms of Philippine literature that emerged In the Pre-Spanish period. These songs mirrored the early forms of culture. Many of these have 12 syllables
FORMS OF PRE-SPANISH POETRY
Epigrams, Riddles, Chants, Maxims, Proverbs or Sayings
Pre-Spanish poetry consists of epigrams, riddles,