Literature Reveiw
A FINAL PROJECT REPORT
ON
“A COMPARATIVE STUDY OF PRICE AND PROMOTIONAL ACTIVITIES OF KONARK CEMENT WITH ITS COMPETITORS”
AT
IN
HOWRAH REGION
SUBMITTED BY: - ABHINASH PETER BOSE
ROLL NO.:- 3063
SEMESTER: - VI
YEAR- 3RD
SPECIALIZATION: - MARKETING
IN PARTIAL COMPLETION OF THE B.COM. (HONS.) DEGREE OF ST XAVIER’S COLLEGE (AUTONOMOUS), KOLKATA
(UNDER UNVERSITY OF CALCUTTA)
UNDER THE SUPERVISION OF PROF. S.GUHA, DEPARTMENT OF MANAGEMENT
ACKNOWLEDGEMENT
To make this project a success many people have helped me with their guidance and support. I pay my sincere thanks to Mr. Jerry Lawrence for his kind help for providing me providing me internship in his enterprise.
I would also like to thank my college guide Ms. S.Guha, beloved Principal Rev.Fr. Felix Raj, our Vice Principal Rev. Fr. Dominic Savio and our Dean Mr. S.Banerjee for their kind help directly and indirectly.
I would also like to help my colleagues and friends for their firm support and timely help.
LISTS | PAGE NO. | LIST OF ABREVIATIONS 1. OCL- Orissa Cement Limited 2. MT- Metric Tones 3. IS- Indian StandardsLIST OF TABLES 1. Cement consumption region wise. 2. Price offered by different cement companies. 3. Different qualities of cement manufactured by OCL. 4. Market position of our product in terms of sale. 5. Dealer’s preference towards different brand. 6. Price of our cement. 7. Mode of advertisements preferred by dealers 8. Customer decision regarding selection of brand.LIST OF GRAPHS 1. Mode of advertisements preferred by dealersLIST OF FIGURES 1. Different qualities of cement manufactured by OCL. 2. Market position of our product in terms of sale. 3. Dealer’s preference towards different brand. 4. Price of our cement. 5. Customer decision regarding selection of brand. | 112261017263738394041412637383941 |
TABLE OF CONTENTS CHAPTER NO. | NAME OF CHAPTER | PAGE NO. | 1. | INTRODUCTION * Indian Cement Industry * The Regional Capacity
ON
“A COMPARATIVE STUDY OF PRICE AND PROMOTIONAL ACTIVITIES OF KONARK CEMENT WITH ITS COMPETITORS”
AT
IN
HOWRAH REGION
SUBMITTED BY: - ABHINASH PETER BOSE
ROLL NO.:- 3063
SEMESTER: - VI
YEAR- 3RD
SPECIALIZATION: - MARKETING
IN PARTIAL COMPLETION OF THE B.COM. (HONS.) DEGREE OF ST XAVIER’S COLLEGE (AUTONOMOUS), KOLKATA
(UNDER UNVERSITY OF CALCUTTA)
UNDER THE SUPERVISION OF PROF. S.GUHA, DEPARTMENT OF MANAGEMENT
ACKNOWLEDGEMENT
To make this project a success many people have helped me with their guidance and support. I pay my sincere thanks to Mr. Jerry Lawrence for his kind help for providing me providing me internship in his enterprise.
I would also like to thank my college guide Ms. S.Guha, beloved Principal Rev.Fr. Felix Raj, our Vice Principal Rev. Fr. Dominic Savio and our Dean Mr. S.Banerjee for their kind help directly and indirectly.
I would also like to help my colleagues and friends for their firm support and timely help.
LISTS | PAGE NO. | LIST OF ABREVIATIONS 1. OCL- Orissa Cement Limited 2. MT- Metric Tones 3. IS- Indian StandardsLIST OF TABLES 1. Cement consumption region wise. 2. Price offered by different cement companies. 3. Different qualities of cement manufactured by OCL. 4. Market position of our product in terms of sale. 5. Dealer’s preference towards different brand. 6. Price of our cement. 7. Mode of advertisements preferred by dealers 8. Customer decision regarding selection of brand.LIST OF GRAPHS 1. Mode of advertisements preferred by dealersLIST OF FIGURES 1. Different qualities of cement manufactured by OCL. 2. Market position of our product in terms of sale. 3. Dealer’s preference towards different brand. 4. Price of our cement. 5. Customer decision regarding selection of brand. | 112261017263738394041412637383941 |
TABLE OF CONTENTS CHAPTER NO. | NAME OF CHAPTER | PAGE NO. | 1. | INTRODUCTION * Indian Cement Industry * The Regional Capacity
Bibliography: Books Saxena, Rajan (2007): “Marketing Management”. Tata McGraw hill publishing company ltd. New Delhi Kotler, Philip (2009): “Marketing Management”. Prentice hall of India. New Delhi Boyd & Westfall (2008) “Marketing Research”. All India Traveller Booksellers. Annual report of OCL India Ltd 2010. Websites www.cementmanagement.com www.oclindia.com www.birlacorporation.com www.equitymaster.com