Literature Reveiw About Ethics and Organic Food
- MASTER OF ARTS IN INTERNATIONAL BUSINESS -
- LITERATURE REVIEW-
Attitudes and motivations that influence the selection of organic food among consumers
Adeline Marié Supervisor : M. Bloom
ETU 20030459 SUMMARY
General Background 4
1 Market development and cultural factors. 5
1.1 Culture influences the food choice. 5
1.2 The level of development of the country market influences organic food choice 6
1.2.1 A cross- national study of Danish and New-Zealand organic consumers. 6
1.2.2 The moderators of consumption depend on the market development 7
2 The attitudes that influence consumer 9
2.1 Attitudes and the Theory of Planned Behaviour 9
2.1.1 Attitudes 9
2.1.2 The Theory of Planned Behaviour and consumers ethics 9
2.2 The TPB in the context of organic food consumption 11
2.2.1 The importance of subjective norms as antecedents of values. 11
2.2.2 The multivariate modelling approach of ethical consumer choice 11
3 The relationship between Values and organic consumption 13
3.1 Presentation and meaning of values 13
3.2 Exploring the organic food consumption towards the Schwartz Value Survey 14
3.3 Relationship between personal values, ethical ideology and ethical beliefs 15
3.3.1 Hunt-Vitell theory of ethics 15
3.3.2 Findings about the relationship between personal values, ethical beliefs and ethical ideology 17
4 Analyzing the organic consumers through their motivation and their socio-demographic factors 18
4.1 What are the main motivations towards organic consumption? 18
4.1.1 The health motives 18
4.1.2 The environmentally friendly consumers 18
4.1.3 The food safety 18
4.1.4 The taste of the product 18
4.1.5 The confidence on food industry 19
4.2 The consumers ' profiles by countries 19
4.3 Conclusion 24
5 A global approach of organics selection by the consumers. 25
5.1 The Food Choice Questionnaire (FCQ) 25
5.2 Studying the organic consumers in a global context. 26
5.2.1 Presentation of the research
- LITERATURE REVIEW-
Attitudes and motivations that influence the selection of organic food among consumers
Adeline Marié Supervisor : M. Bloom
ETU 20030459 SUMMARY
General Background 4
1 Market development and cultural factors. 5
1.1 Culture influences the food choice. 5
1.2 The level of development of the country market influences organic food choice 6
1.2.1 A cross- national study of Danish and New-Zealand organic consumers. 6
1.2.2 The moderators of consumption depend on the market development 7
2 The attitudes that influence consumer 9
2.1 Attitudes and the Theory of Planned Behaviour 9
2.1.1 Attitudes 9
2.1.2 The Theory of Planned Behaviour and consumers ethics 9
2.2 The TPB in the context of organic food consumption 11
2.2.1 The importance of subjective norms as antecedents of values. 11
2.2.2 The multivariate modelling approach of ethical consumer choice 11
3 The relationship between Values and organic consumption 13
3.1 Presentation and meaning of values 13
3.2 Exploring the organic food consumption towards the Schwartz Value Survey 14
3.3 Relationship between personal values, ethical ideology and ethical beliefs 15
3.3.1 Hunt-Vitell theory of ethics 15
3.3.2 Findings about the relationship between personal values, ethical beliefs and ethical ideology 17
4 Analyzing the organic consumers through their motivation and their socio-demographic factors 18
4.1 What are the main motivations towards organic consumption? 18
4.1.1 The health motives 18
4.1.2 The environmentally friendly consumers 18
4.1.3 The food safety 18
4.1.4 The taste of the product 18
4.1.5 The confidence on food industry 19
4.2 The consumers ' profiles by countries 19
4.3 Conclusion 24
5 A global approach of organics selection by the consumers. 25
5.1 The Food Choice Questionnaire (FCQ) 25
5.2 Studying the organic consumers in a global context. 26
5.2.1 Presentation of the research
References:  Ajzen and Fishbein, M, 1980, "Understanding Attitudes and Predicting Social Behaviour", Prentice Hall, New Jersey  Antonides G., Raajj W.F., 1998, Consumer Behaviour: an European perspectives, John Wiley and Sons, Chap 7, pp 131-158  Hunt S.D., and Vitell, S, 1986, A General theory of marketing ethics, Journal of Macromarketing, Vol. 8, Spring, pp. 5-16.  Lea E., Worsley T., 2005, Australians ' organic food beliefs, demographics and values, British Food Journal, vol. 107, No.11, pp.855-869  Lindeman M., and Väänänen M  Lockie S., Lyons K., Lawrence G., Grice J., 2004, Choosing organics: a path analysis of factors underlying the selection of organic food among Australian consumers, Appetite, 43, pp. 135-146.  Shaw, D and E. Shiu, 2003,Ethics in consumer choice, a multivariate modelling approach, European Journal of Marketing, Vol.37, No. 10.  Shaw D. and Shiu E., 2002, An assessment of ethical obligation and self identity in the ethical consumer decision-making: a structural equation modelling approach.  Solomon Michel R, 1992, Consumer Behaviour, buying, having and being, Boston, Allyn and Bacon. Chap 15. Internet Resources:  CSA Agence Bio, 2006, Les produit bio s 'ancrent dans le mode de consommation alimentaires des français [online] available on :