literature review CSR
Introduction
CSR is a situation where not only do firm’s care about profit maximization and wealth accumulation about take into consideration the needs of the society. According to Carroll (1979), companies are expected to maximize profit, obey the laws of the land, operate in line with community norms, and do well in society beyond the society’s expectations. Today, CSR is becoming rational including the needs of the community, maximizing the profits and managing the stakeholders. Garriga and Mele (2004) divided CSR theory into categories; instrumental, integrative, value and political theories which from all dimensions lead to sustainable development. The goals of CSR are to guide companies in three dimensions: economic, social and climate care.
Jarzabkowski (2005) in his study introduced a strategic model of CSR that advocates that CSR is goal orientated, and it should be adopted throughout the organization community because of the value creation feature it has. The central thesis of CSR is geared towards contributing towards economic performance and normative basis that incorporates human value. A greater percentage of the researches carried out on corporate social responsibility focuses on the affiliation between CSR and economic performance.
Branco and Rodriguez (2007) have defined CSR from a resource-based perspective. Barney (1991), companies can take advantage of their inimitable possessions for sustainability. Where these resources should be on par with resource-based view (RBV). Corporate social responsibility helps firms to build such unique resources through employee motivation, reputation, company’s image, and knowledge.
Carroll (1979) described corporate social responsibility in terms of dimensions. Economic; businesses should practice CSR if there is economic value as the result that entails real return to the shareholders, job creation and fair pay to workers. Legal: run business in harmony with the set of laws that regulate commercial
CSR is a situation where not only do firm’s care about profit maximization and wealth accumulation about take into consideration the needs of the society. According to Carroll (1979), companies are expected to maximize profit, obey the laws of the land, operate in line with community norms, and do well in society beyond the society’s expectations. Today, CSR is becoming rational including the needs of the community, maximizing the profits and managing the stakeholders. Garriga and Mele (2004) divided CSR theory into categories; instrumental, integrative, value and political theories which from all dimensions lead to sustainable development. The goals of CSR are to guide companies in three dimensions: economic, social and climate care.
Jarzabkowski (2005) in his study introduced a strategic model of CSR that advocates that CSR is goal orientated, and it should be adopted throughout the organization community because of the value creation feature it has. The central thesis of CSR is geared towards contributing towards economic performance and normative basis that incorporates human value. A greater percentage of the researches carried out on corporate social responsibility focuses on the affiliation between CSR and economic performance.
Branco and Rodriguez (2007) have defined CSR from a resource-based perspective. Barney (1991), companies can take advantage of their inimitable possessions for sustainability. Where these resources should be on par with resource-based view (RBV). Corporate social responsibility helps firms to build such unique resources through employee motivation, reputation, company’s image, and knowledge.
Carroll (1979) described corporate social responsibility in terms of dimensions. Economic; businesses should practice CSR if there is economic value as the result that entails real return to the shareholders, job creation and fair pay to workers. Legal: run business in harmony with the set of laws that regulate commercial