LIME Grenada Ltd is a well established company that has been in operation since 1989 on the island of Grenada. Currently, LIME Grenada serves a customer base of over 109,000 residents, excluding the large number of visitors to its shores. This company has a significant role to play in bringing the telecommunication services to the nationals of Grenada. They are referred to as the market leader in fixed-line services and broadband services in the state of Grenada. As a result, this company has the competitive advantage of offering the widest range of broadband and fixed-line services. With one competitor namely DIGICEL, LIME Grenada operates as one of the leading providers of mobile technology and as such, facilitates an important aspect on the path towards globalisation. “Mobile communications have fundamentally changed the way in which we are able to live our lives. The way we work, the way we play, the very way in which we communicate have all changed since the advent of the mobile phone” (Cable & Wireless Communications Plc. 2010). This company, competing strongly with its market challenger DIGICEL, offers a wide choice of quality, leading-edge mobile devices including the latest blackberry, Samsung galaxy and much more of the latest gadgets used in data and voice services to ensure that nationals of Grenada is on the same level with the rest of world. In terms of fixed-line services, LIME Grenada stands strong since they are the sole provider of this service which facilitates the quick and easy communication amongst nationals themselves and the rest of the world.
With the provision of broadband services via fibre-optic submarine cable and satellite system, LIME Grenada proves be very valuable in the transformation of various means of conducting activities. In the education sector, LIME Grenada facilitates E-learning through the provision of internet or broadband services. Students are no longer confined to the walls of a classroom since LIME
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