literature review on sales promotion strategy cadbury
A STUDY ON
THE SALES PROMOTION STRATERGY OF CADBURY
A PROJECT REPORT
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF
BACHELOR OF MANAGEMENT STUDIES
SUBMITTED TO
DON BOSCO COLLEGE, KURLA
SUBMITTED BY
MONESH DUMBRE [University Roll No. ]
PROJECT GUIDE
PROF. PUNIT D’SOUZA
SUBMITTED TO
UNIVERSITY OF MUMBAI
ACADEMIC YEAR 2014-15
A STUDY ON
THE SALES PROMOTION STRATERGY OF CADBURY
A PROJECT REPORT
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF
BACHELOR OF MANAGEMENT STUDIES
SUBMITTED TO
DON BOSCO COLLEGE, KURLA
SUBMITTED BY
MONESH DUMBRE [University Roll No. ]
PROJECT GUIDE
PROF. PUNIT D’SOUZA
SUBMITTED TO
UNIVERSITY OF MUMBAI
ACADEMIC YEAR 2014-15 CERTIFICATE
I hereby certify that the work which is being presented in the BMS Project Report entitled “THE SALES PROMOTION STRATERGY OF CADBURY”, in partial fulfillment of the requirements for the award of the Bachelor of Management Studies and submitted to University of Mumbai is an authentic record of my own work carried out in the academic year 2014-15 under the supervision of Prof. Punit D’Souza, Department of Management Studies.
The matter presented in this Project Report has not been submitted by me for the award of any other degree elsewhere.
Signature of Student
Monesh Dumbre ( )
This is to certify that the above statement made by the student is correct to the best of my knowledge.
Signature of Guide Signature of External Guide
NameName Date Date
Signature of HOD Signature of Principal
Name Name DateDate
SEAL OF COLLEGE
ACKNOWLEDGEMENT
I would like to place on record my deep sense of gratitude to Prof. Mamatha D’Souza, HOD-Dept. of Management Studies, Don Bosco College, Kurla, India, for her generous guidance, help and useful suggestions.
I express my sincere gratitude to Guide Prof. Punit D’Souza, Dept. of Management Studies, Don Bosco College,
THE SALES PROMOTION STRATERGY OF CADBURY
A PROJECT REPORT
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF
BACHELOR OF MANAGEMENT STUDIES
SUBMITTED TO
DON BOSCO COLLEGE, KURLA
SUBMITTED BY
MONESH DUMBRE [University Roll No. ]
PROJECT GUIDE
PROF. PUNIT D’SOUZA
SUBMITTED TO
UNIVERSITY OF MUMBAI
ACADEMIC YEAR 2014-15
A STUDY ON
THE SALES PROMOTION STRATERGY OF CADBURY
A PROJECT REPORT
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF
BACHELOR OF MANAGEMENT STUDIES
SUBMITTED TO
DON BOSCO COLLEGE, KURLA
SUBMITTED BY
MONESH DUMBRE [University Roll No. ]
PROJECT GUIDE
PROF. PUNIT D’SOUZA
SUBMITTED TO
UNIVERSITY OF MUMBAI
ACADEMIC YEAR 2014-15 CERTIFICATE
I hereby certify that the work which is being presented in the BMS Project Report entitled “THE SALES PROMOTION STRATERGY OF CADBURY”, in partial fulfillment of the requirements for the award of the Bachelor of Management Studies and submitted to University of Mumbai is an authentic record of my own work carried out in the academic year 2014-15 under the supervision of Prof. Punit D’Souza, Department of Management Studies.
The matter presented in this Project Report has not been submitted by me for the award of any other degree elsewhere.
Signature of Student
Monesh Dumbre ( )
This is to certify that the above statement made by the student is correct to the best of my knowledge.
Signature of Guide Signature of External Guide
NameName Date Date
Signature of HOD Signature of Principal
Name Name DateDate
SEAL OF COLLEGE
ACKNOWLEDGEMENT
I would like to place on record my deep sense of gratitude to Prof. Mamatha D’Souza, HOD-Dept. of Management Studies, Don Bosco College, Kurla, India, for her generous guidance, help and useful suggestions.
I express my sincere gratitude to Guide Prof. Punit D’Souza, Dept. of Management Studies, Don Bosco College,