Living Responsibility – a Case Study of Deutsch Post Dhl
Living responsibility – a case study of Deutsch Post DHL
Nguyen Thi Van Ha, PhD, TU Darmstadt, Germany
Abstract: In recent years, there has been a growing concern in sustainable development, social responsibility due to the increasing attention to environmental problems. Companies in the world both in developed and developing countries have been trying to take their efforts of following their business strategy with growth and sustainability. With the objectives, many companies have been implementing their strategic activities balancing between economic, environmental, and social interests. Programs of green logistics, green supply chain have been popular in companies’ strategic formulation all over the world. The aim of this article is to analyze a case study of German Post DHL Company in their program of “Living responsibility” to give out learning model through the company’s viewpoints, attitudes, strategy, and actions toward sustainable growth.
Key words: Living responsibility, green logistics, green supply chain
1. Sustainable development At the start of the twenty-first century, the problem of global sustainability is widely recognized by world leaders, and a common topic of discussion by journalists, scientists, teachers, students and citizens in many parts of the world. The idea of sustainability dates back more than 30 years, to the new mandate adopted by IUCN in 1969. It was a key theme of the United Nations Conference on the Human Environment in Stockholm in 1972. The concept was coined explicitly to suggest that it was possible to achieve economic growth and industrialization without environmental damage. In the ensuing decades, mainstream sustainable development thinking was progressively developed through the World Conservation Strategy (1980), the Brundtland Report (1987), and the United Nations Conference on Environment and Development in Rio (1992), as well as in national government planning and wider engagement from business leaders
Nguyen Thi Van Ha, PhD, TU Darmstadt, Germany
Abstract: In recent years, there has been a growing concern in sustainable development, social responsibility due to the increasing attention to environmental problems. Companies in the world both in developed and developing countries have been trying to take their efforts of following their business strategy with growth and sustainability. With the objectives, many companies have been implementing their strategic activities balancing between economic, environmental, and social interests. Programs of green logistics, green supply chain have been popular in companies’ strategic formulation all over the world. The aim of this article is to analyze a case study of German Post DHL Company in their program of “Living responsibility” to give out learning model through the company’s viewpoints, attitudes, strategy, and actions toward sustainable growth.
Key words: Living responsibility, green logistics, green supply chain
1. Sustainable development At the start of the twenty-first century, the problem of global sustainability is widely recognized by world leaders, and a common topic of discussion by journalists, scientists, teachers, students and citizens in many parts of the world. The idea of sustainability dates back more than 30 years, to the new mandate adopted by IUCN in 1969. It was a key theme of the United Nations Conference on the Human Environment in Stockholm in 1972. The concept was coined explicitly to suggest that it was possible to achieve economic growth and industrialization without environmental damage. In the ensuing decades, mainstream sustainable development thinking was progressively developed through the World Conservation Strategy (1980), the Brundtland Report (1987), and the United Nations Conference on Environment and Development in Rio (1992), as well as in national government planning and wider engagement from business leaders
References: 1. http://www.dp-dhl.com/de 2. Information from presentation of Deutsch Post DHL about GoGreen 3. http://vietnamnet.vn/chinhtri/201005/Danh-thue-moi-truong-khong-phai-de-tang-gia-xang-913433/ 4. O’Rourke, D 2001 Community-Driven Regulation in Vietnam: Towards an Improved Model of Environmental Regulation in Vietnam. In Livable Cities: The Politics of Urban Livelihood and Sustainability, P. B. Evans, ed., pp. 1–45. Berkeley: University of California Press. ( Boeing 767 Extended Range Freighter (ERF): This aircraft is widely recognized as one of most efficient and environmentally friendly aircraft in its class. The 767ERF is expected to save around 30,000 tonnes of CO2 annually per aircraft, compared to the previous model. ( Clean Cargo Working Group of BSR: This working group is a business-to-business forum of more than 25 carriers and shippers of cargo. The joint target is to develop common methodologies for understanding transportation effects in global supply chains, with a focus on ocean freight