Lizi

Electronic Commerce,
Ninth Edition
________________________________________________________________

Dr. Mudar Sarem
HUST

Wuhan, China
Spring 2013
E-Commerce, Dr. Mudar Sarem, HUST, 2013 1

Did You Know? • It is expected that China will need: more than 2000000 experts in E-Commerce during the next 10 years.

China Today Vol.59 No. 9 September 2010

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Chapter 1
The Second Wave of Global E-Business

Ninth Edition
___________________________
Introduction to Electronic Commerce

Old Editions
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Objectives
In this chapter, you will learn about:
• Electronic Commerce: The Second Wave
– What electronic commerce is and how it has evolved into a second wave of growth

• Business Models, Revenue Models, and Business Processes
– Why companies now concentrate on revenue models and the analysis of business processes instead of business models when they undertake electronic commerce initiatives
E-Commerce, Dr. Mudar Sarem, HUST, 2013 4

Objectives (continued)‫‏‬
• Economic Forces and Electronic Commerce
– How economic forces have created a business environment that is fostering the second wave of electronic commerce

• Identifying Electronic Commerce Opportunities
– How businesses use value chains and SWOT analysis to identify electronic commerce opportunities

• International Nature of Electronic Commerce
– The international nature of electronic commerce and the challenges that arise in engaging in electronic commerce on a global scale
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Autobytel

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Autobytel (continued)‫‏‬
• More than 90% of car buyers today do research on the Internet before buying their cars. • In 1995, Autobytel launched an online car-buying service. • Buying a car with the assistance of Autobytel requires that:

The buyer:
- Register with an Autobytel Website, and - Specify the