Lk Benett
M003LON – Marketing in a Global Age
Marketing Plan for LK Bennett - London
Done By: Preeti Bhargawa Executive Summary
This brief has been prepared to develop a marketing plan for LK Bennett, a luxury fashion brand based in UK, London, as the company has been able to make 17% of profits even in such a downturn of economy. Also, Lloyd’s banks have credited 16 million to LK Bennett to open stores in US. So, LK Bennett has plan for international expansion other than US stores. Company has a cash reserve of £ 9,579,000 with them so they have a leverage to expand.
This marketing plan is to briefly discuss feasibility and the marketing strategies to make it successful launch. We are launching 4 stores in India of 1000 sq ft each in 4 metropolitan cities of India. Total cost estimated on each store would be 1.50,10,000 Crore INR on each store and estimated profit is 2.5 crore form each store. This plan is prepared for the time span of three years.
In this plan we will first develop SMART objectives which talks about the aim of preparing this marketing plan. Objectives indicating future market share for the organization by the end of three years, expected sales growth and revenue, expected customer satisfaction and retention for the organization.
It analysis SWOT, PEST for the company so as to understand where company actually have a standing also helps to identify feasibility of entering into new market. Also, a market research is conducted to understand market segmentation, targeting and positioning of the company in Indian market.
In this brief we have developed marketing strategies for a perfect launch of LK Bennett in Indian Markets. We have derived implementation plan to understand practical feasibility of the plan in long run. Also, we have developed estimated financial plan which includes investment budget and marketing budget to make it execute in practical terms.
And then we have focussed on process of
Marketing Plan for LK Bennett - London
Done By: Preeti Bhargawa Executive Summary
This brief has been prepared to develop a marketing plan for LK Bennett, a luxury fashion brand based in UK, London, as the company has been able to make 17% of profits even in such a downturn of economy. Also, Lloyd’s banks have credited 16 million to LK Bennett to open stores in US. So, LK Bennett has plan for international expansion other than US stores. Company has a cash reserve of £ 9,579,000 with them so they have a leverage to expand.
This marketing plan is to briefly discuss feasibility and the marketing strategies to make it successful launch. We are launching 4 stores in India of 1000 sq ft each in 4 metropolitan cities of India. Total cost estimated on each store would be 1.50,10,000 Crore INR on each store and estimated profit is 2.5 crore form each store. This plan is prepared for the time span of three years.
In this plan we will first develop SMART objectives which talks about the aim of preparing this marketing plan. Objectives indicating future market share for the organization by the end of three years, expected sales growth and revenue, expected customer satisfaction and retention for the organization.
It analysis SWOT, PEST for the company so as to understand where company actually have a standing also helps to identify feasibility of entering into new market. Also, a market research is conducted to understand market segmentation, targeting and positioning of the company in Indian market.
In this brief we have developed marketing strategies for a perfect launch of LK Bennett in Indian Markets. We have derived implementation plan to understand practical feasibility of the plan in long run. Also, we have developed estimated financial plan which includes investment budget and marketing budget to make it execute in practical terms.
And then we have focussed on process of