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WTM Origin Market Seminar 2013
Brazil
Brazil’s Population
Population
• 198.7 million (5th in the world)
• Annual growth rate: 1.1%
• Relatively young population
Diverse Ethnicity
• strong cultural links between Brazil and Europe, especially with Portugal, Italy, Spain and Germany
Brazil’s most populous and richest cities:
• Sao Paulo (20 million inhabitants in the metropolitan area),
• Rio de Janeiro (11.8 million)
• Belo Horizonte (5.7 million)
Sources: World Bank, CIA World Factbook
Internet, Social Media & Telenovelas
• Brazil has 70 million internet users
• Brazilians are the world’s most active social media community
• TV is still the most dominant source of information • Telenovelas reach 35%-40% of the population; some episodes are set in Italy, Greece,
Portugal, the Netherlands, China and India
Source: European Travel Commission and World Tourism Organization (2013), Understanding Brazilian Outbound Tourism – What the Brazilian Blogosphere is Saying about Europe, UNWTO, Madrid.
Brazil’s Economy
Economic Indicators (2012):
• GDP (PPP): US$ 2.394 trillion (8th) ↑
• GDP per capita (PPP): US$ 12,100 ↑
• GDP real growth rate: 0.9% ↑
• Unemployment rate: 5.5% ↓
• Inflation: 5.4% ↑
• Gini coefficient: 51.9% ↓
Sources: World Bank, CIA World Factbook
Source: IBGE (Brazilian Statistics and Geography Institute), J.P. Morgan Asset Management. “Guide to the Markets – Brazil”.
GDP values are % change vs. prior quarter annualized and reflect 2Q13 GDP. Values may not sum to
100% due to rounding.
Data reflect most recently available as of 30/09/13.
Economic Growth
• Consumer-led growth: domestic consumption rather than investments has been dominating the country’s economic growth.
• Consumer indebtedness has steadily increased and currently exceeds 40% of income. • The middle class* has grown by an estimated 40 million people since 2003.
*Defined as families with a monthly household income of more
Brazil
Brazil’s Population
Population
• 198.7 million (5th in the world)
• Annual growth rate: 1.1%
• Relatively young population
Diverse Ethnicity
• strong cultural links between Brazil and Europe, especially with Portugal, Italy, Spain and Germany
Brazil’s most populous and richest cities:
• Sao Paulo (20 million inhabitants in the metropolitan area),
• Rio de Janeiro (11.8 million)
• Belo Horizonte (5.7 million)
Sources: World Bank, CIA World Factbook
Internet, Social Media & Telenovelas
• Brazil has 70 million internet users
• Brazilians are the world’s most active social media community
• TV is still the most dominant source of information • Telenovelas reach 35%-40% of the population; some episodes are set in Italy, Greece,
Portugal, the Netherlands, China and India
Source: European Travel Commission and World Tourism Organization (2013), Understanding Brazilian Outbound Tourism – What the Brazilian Blogosphere is Saying about Europe, UNWTO, Madrid.
Brazil’s Economy
Economic Indicators (2012):
• GDP (PPP): US$ 2.394 trillion (8th) ↑
• GDP per capita (PPP): US$ 12,100 ↑
• GDP real growth rate: 0.9% ↑
• Unemployment rate: 5.5% ↓
• Inflation: 5.4% ↑
• Gini coefficient: 51.9% ↓
Sources: World Bank, CIA World Factbook
Source: IBGE (Brazilian Statistics and Geography Institute), J.P. Morgan Asset Management. “Guide to the Markets – Brazil”.
GDP values are % change vs. prior quarter annualized and reflect 2Q13 GDP. Values may not sum to
100% due to rounding.
Data reflect most recently available as of 30/09/13.
Economic Growth
• Consumer-led growth: domestic consumption rather than investments has been dominating the country’s economic growth.
• Consumer indebtedness has steadily increased and currently exceeds 40% of income. • The middle class* has grown by an estimated 40 million people since 2003.
*Defined as families with a monthly household income of more