LEEDS BECKETT UNIVERSITY
FACULTY OF BUSINESS & LAW
2014/15 SEMESTER 2
COURSEWORK
MODULE TITLE: Leadership and Management Development
FORM AND TITLE OF ASSESSMENT:
Case Study Assessment
DEADLINE DATE FOR SUBMISSION BY STUDENTS:
5th May 2015 by 4pm.
SUBMISSION LOCATION:
Via Turnitin on The VLE
ASSESSORS: Catherine Glaister; Dean Horsman.
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NOTES FOR STUDENTS:
For this assignment you are required to explore leadership and management development within the following case.
Students are required to produce a report describing and analysing leadership and management development in this context. In all sections of the report reference should be made to appropriate theory and research.
Word limit: (4000 words +/- 10% excluding bibliography)
Late submissions will be penalised under the university regulations.
All reports should be submitted via Turnitin on the VLE.
Feedback and provisional marks will be provided via The VLE four weeks after submission.
CASE STUDY
Ents is a software development organisation employing 300 people in 2 centres in the UK and a relatively new centre opened in 2010 in China. Employees are mainly highly qualified and from a technical background, with a very small marketing team responsible for identifying commercial opportunities and outlets to sell new developments. Traditionally this has been a successful approach as Ents has built very stable and secure relationships with a small number of British and American clients.
Within the UK centres the culture and ethos could be described as being similar to that found in UK public sector organisations with a tendency towards conservatism and bureaucracy. Employees are proud of their technical knowledge and generally tend to see themselves as developers, with very low levels of interest and motivation towards management