Local Related Literature
The first plenary headed by Mr. Adolfo Aran III, a Virtual Marketing Consultant, alumni of University of the Philippines and De La Salle University and member of the
Board of Directors as introduced by Dr. Amado L. Magsino has presented an overview of Digital Marketing.
“Good More-earnings!” a very graceful greeting from Mr. Adolf Aran. It is the way business entrepreneurs greet as he said. His presentation started with a fun ice breaker which students from different universities participated.
Digital is not equal to Marketing, but Digital added by Marketing is to an advance way of being marketable. Understanding the youth is understanding the industry, because youth is a great factor in marketing of professional industry.
There are differences of Trustmarks from Lovemarks. Trustmarks are:
• Branded
• informative
• recognized by consumers
• generic
• presents a narrative
• promises the quality
• symbolic
• defined
• statement
• defined attributes
• values
• passionately creative
• and has an advertisings legacy
On the other hand, Lovemarks are:
• loved by people,
• personal
• creates a love story
• touches sensuality
• iconic
• infused
• has a story
• wrapped in mystery
• spirit
• passionately creative
• and ideas company
"Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill, get noticed for something —it creates a talking point." –Chris Arnold
Having uniqueness makes people remember you. This is the author wants to imply on his quotation.
Given the fact that 83% of filipinos are social network online users (first in the world), 86.4% online filipinos uploading photos (first in the world), 90% reading a blog
(second in the world), and 98.6% have watched online videos (first in the world), 23
Board of Directors as introduced by Dr. Amado L. Magsino has presented an overview of Digital Marketing.
“Good More-earnings!” a very graceful greeting from Mr. Adolf Aran. It is the way business entrepreneurs greet as he said. His presentation started with a fun ice breaker which students from different universities participated.
Digital is not equal to Marketing, but Digital added by Marketing is to an advance way of being marketable. Understanding the youth is understanding the industry, because youth is a great factor in marketing of professional industry.
There are differences of Trustmarks from Lovemarks. Trustmarks are:
• Branded
• informative
• recognized by consumers
• generic
• presents a narrative
• promises the quality
• symbolic
• defined
• statement
• defined attributes
• values
• passionately creative
• and has an advertisings legacy
On the other hand, Lovemarks are:
• loved by people,
• personal
• creates a love story
• touches sensuality
• iconic
• infused
• has a story
• wrapped in mystery
• spirit
• passionately creative
• and ideas company
"Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill, get noticed for something —it creates a talking point." –Chris Arnold
Having uniqueness makes people remember you. This is the author wants to imply on his quotation.
Given the fact that 83% of filipinos are social network online users (first in the world), 86.4% online filipinos uploading photos (first in the world), 90% reading a blog
(second in the world), and 98.6% have watched online videos (first in the world), 23