Lodt World of Tambun
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TABLE OF CONTENTS 1.0 Definition of Theme Park 1 2.0 Design and Layout of Lost World of Tambun (LWOT) 2
Nature & Objectives 2
Land Availability and Space Requirements 3
Flexibility 3
Security 4
Aesthetics 5
The Community and Environment 5 3.0 A Day Trip to LWOT as a Customer 6
Cleanliness & Safety 6
Food and Beverages, Rental Counter and Gift Shop 7
Flow & Service Management 8
Attractions in LWOT 8 4.0 Key Front Office Tasks of LWOT 9 5.0 Challenges for LWOT 11
Safety Standards / Cleanliness 11
Service Quality and Human Resource Practice 12
Limited Attractions 13
Transportation 13 6.0 Suggestions / Recommendations 13
Safety Standards / Cleanliness 13
Transportation 14
Human Resource Management 15
Site Planning Level 15
References 17
1.0 DEFINITION OF THEME PARK
According to Pearce (1988, p.80), theme parks are extreme examples of capital intensive, highly developed, user-oriented, man-modified, recreational environments. Theme parks attempt to create an atmosphere of another place and time, usually emphasize one dominant theme around which architecture, landscape, rides, shows, food services, costumed personnel, retailing are orchestrated. In this definition, the concept of themes is crucial to the operation of the parks, with rides, entertainment, and food all used to create several different environments. Examples of types of themes used in contemporary theme parks include history-periods, fairy tails, animals, water, marine and futurism. These themes are used to create and sustain a feeling of life involvement in a setting completely removed from daily experience.
Figure 1 The three levels of theme park product
Source: Kotler, 1994
2.0 DESIGN AND LAYOUT OF LOST WORLD
TABLE OF CONTENTS 1.0 Definition of Theme Park 1 2.0 Design and Layout of Lost World of Tambun (LWOT) 2
Nature & Objectives 2
Land Availability and Space Requirements 3
Flexibility 3
Security 4
Aesthetics 5
The Community and Environment 5 3.0 A Day Trip to LWOT as a Customer 6
Cleanliness & Safety 6
Food and Beverages, Rental Counter and Gift Shop 7
Flow & Service Management 8
Attractions in LWOT 8 4.0 Key Front Office Tasks of LWOT 9 5.0 Challenges for LWOT 11
Safety Standards / Cleanliness 11
Service Quality and Human Resource Practice 12
Limited Attractions 13
Transportation 13 6.0 Suggestions / Recommendations 13
Safety Standards / Cleanliness 13
Transportation 14
Human Resource Management 15
Site Planning Level 15
References 17
1.0 DEFINITION OF THEME PARK
According to Pearce (1988, p.80), theme parks are extreme examples of capital intensive, highly developed, user-oriented, man-modified, recreational environments. Theme parks attempt to create an atmosphere of another place and time, usually emphasize one dominant theme around which architecture, landscape, rides, shows, food services, costumed personnel, retailing are orchestrated. In this definition, the concept of themes is crucial to the operation of the parks, with rides, entertainment, and food all used to create several different environments. Examples of types of themes used in contemporary theme parks include history-periods, fairy tails, animals, water, marine and futurism. These themes are used to create and sustain a feeling of life involvement in a setting completely removed from daily experience.
Figure 1 The three levels of theme park product
Source: Kotler, 1994
2.0 DESIGN AND LAYOUT OF LOST WORLD
References: Figure 1 The three levels of theme park product Source: Kotler, 1994 REFERENCES Lost World of Tambun (2012), Sunway Group Main Website 2012 Gunn, C.A. (1994), Tourism Planning: Basics, Concepts, Cases, 3rd edition, Taylor and Francis, London. Kotler, P. (1994), Marketing Management: Analysis, Planning, Implementation and Control, 8th edition, Prentice Hall, Englewood Cliffs.