Logistics
Table of contents
DEFINITION
Philip Kotler,” Logistics is defined as planning, implementing and controlling the physical flow of materials from the point of origin to the point of use, to meet customer needs at a profit.”
Source Philip Kotler,Marketing management pearson education
According to American Marketing Association, logistics may be defined as, “the management of all activities which facilitates movement and the coordination of supply and demand in the creation of time and place utility in goods.”
Source council of logistics management, oak brook,u.s.a
Objectives of Logistics Management
To make available the right quantity of right quality products at the right place and time in right condition. • To offer best service to consumers. • To reduce the cost of operation. • To maintain transparency in operations.
Procter &Gamble introduction
Procter and Gamble is a global company that provides consumer products in the areas of pharmaceuticals, cleaning supplies, personal care, and pet supplies (pg.com). This description however becomes increasingly simplistic the more one looks into the size of P&G as well as the scope of their operations. Is made up of over 300 brand names including Bounty, Gillette, Old Spice, Ivory, Pringles, Tide and Pampers and currently owns 22 brands that have more than $1 Billion in annual net sales (2008 Annual report, A. G. Laffley). P&G is a model for related product diversity; almost all of P&G’s products benefit from the same distribution to the same or same type of retail outlets and consumers. Procter and Gamble are also generally credited with having invented brand management. 3
P&G foundation history
P&G was founded in 1837 (making
DEFINITION
Philip Kotler,” Logistics is defined as planning, implementing and controlling the physical flow of materials from the point of origin to the point of use, to meet customer needs at a profit.”
Source Philip Kotler,Marketing management pearson education
According to American Marketing Association, logistics may be defined as, “the management of all activities which facilitates movement and the coordination of supply and demand in the creation of time and place utility in goods.”
Source council of logistics management, oak brook,u.s.a
Objectives of Logistics Management
To make available the right quantity of right quality products at the right place and time in right condition. • To offer best service to consumers. • To reduce the cost of operation. • To maintain transparency in operations.
Procter &Gamble introduction
Procter and Gamble is a global company that provides consumer products in the areas of pharmaceuticals, cleaning supplies, personal care, and pet supplies (pg.com). This description however becomes increasingly simplistic the more one looks into the size of P&G as well as the scope of their operations. Is made up of over 300 brand names including Bounty, Gillette, Old Spice, Ivory, Pringles, Tide and Pampers and currently owns 22 brands that have more than $1 Billion in annual net sales (2008 Annual report, A. G. Laffley). P&G is a model for related product diversity; almost all of P&G’s products benefit from the same distribution to the same or same type of retail outlets and consumers. Procter and Gamble are also generally credited with having invented brand management. 3
P&G foundation history
P&G was founded in 1837 (making