The development of information technology has caused the nature of logistics and supply chain management changing dramatically. Furthermore, the relationship between retailer and supplier changed as well due to the changing of retail exchanges. As retailers are going to gain much more business opportunities and reduce cost on supply chain, it has affected the supplier in somehow. According to the change, there are some issues cannot be ignored because of the importance of the relationship between retailers and suppliers. This study aim to state what is the retail exchange: maintaining relationship and what should retailer and supplier do to remain the collaborative relationships.
1.0 Introduction
With the development of information technology, the way in which retailers manage their supply chains has been altered fundamentally (Sparks, 1998; Fernie and Sparks, 1998). Logistics and other activities have to be managed over greater distances than ever before due to information technology (Sparks & Wagner, 2003). Which means retailer activity is trend to be global. It is reasonable as retailers are going to maximize profits by enhancing their appropriate activities and reducing costs. Monczka and Trent (2003) also state that no matter in which business environment, searching for the most appropriate management methods, tools and activities of competitive advantage is demand. Thus, retailers could utilize the contribution of information technology to strategic supply chain activities such as efficient consumer response. The advantages of using the internet for exchange and communication purposes, such as the ability to source for suppliers on a global scale, would need to be considered in light of the potential to automate supply chain processes (Eng, 2004). Furthermore, the relationships between retailers and suppliers cannot be ignored. Based on Sparks and Wagner (2003), closer relationships among a network of suppliers
References: Bakos, Y. (1991). A strategic analysis of electronic marketplace. MIS Quarterly, 15, 295–310. Cho, J., & Kang, J. (2001). Benefits and challenges of global sourcing: perceptions of US apparel retail firms. International Marketing Review, 18(5), 542-561. Choudhury, V., Hartzel, K. S., & Konsynski, B. R. (1998). Uses and consequences of electronic markets: An empirical examination into the aircraft parts industry. MIS Quarterly, 22, 471–507. Clemons, E. K., & Row, M. C. (1993). Information, power, and control of the distribution channel. Chief Executive, (85), 64. Retrieved from http://search.proquest.com/docview/212097058?accountid=13380 Corsten, D., & Kumar, N Czinkota, M. R., & Ronkainen, I. A., (1993), International Marketing, 3rd edition, The Dryden Press, Orlando, FL. Dyer, J.H. and Singh, H. (1998), “The relational view: cooperative strategy and sources of interorganizational competitive advantage”, Academy of Management Review, Vol. 23 No. 4, pp. 660-79. Eng, T. Y. (2004). The role of e-marketplaces in supply chain management. Industrial Marketing Management, 33(2), 97-105. Fernie, J. and Sparks, L. (Eds) (1998), Logistics and Retail Management, Kogan Page, London. Garten, J. (1998). ‘Cultural Imperialism’ is no Joke. Business Week, 20, 26. Gill, D. (1999). Retailers, vendors at odds over trade bill. Home Textiles Today, 20(49), 1-2. Retrieved from http://search.proquest.com/docview/223049136?accountid=13380 Handfield, R.B Jap, S.D. (1999), “Pie-expansion efforts: collaboration processes in buyer-supplier relationships”, Journal of Marketing Research, Vol. 36 No. 4, pp. 461-76. Radosevich, L. (1999). Going global overnight. InfoWorld, 21(16), 1-1,34+. Retrieved from http://search.proquest.com/docview/194357200?accountid=13380 Sowinski, L Sparks, L. (1998), “The retail logistics transformation”, in Fernie, J. and Sparks L. (Eds), Logistics and Retail Management, Kogan Page, London, pp. 1-22. Sparks, L., & Wagner, B. A. (2003). Retail exchanges: a research agenda.Supply Chain Management: An International Journal, 8(3), 201-208. Stank, T.P., Keller, S.B. and Daugherty, P.J. (2001), “Supply chain collaboration and logistical service performance”, Journal of Business Logistics, Vol. 22 No. 1, pp. 29-48. WWRE (2000), Information Pack for Potential Members, WWRE, July, Washington.