Logistics Case Study
DOMIGYAY, Kenya E. February 27, 2015
BSIE 5 8:30-9:30 MWF
CASE STUDY: HESSINGEN HERB FARM
DISCUSSION QUESTIONS:
How does Elizabeth currently organize her logistics? What do you think are her aims and priorities?
Logistics is the function responsible for all aspects of the movement and storage of materials on their journey from suppliers to final customers. In the Hessingen Herb Farm, Elizabeth Kole personally manages the logistics matters. She personally monitors the movement and storage of her products from the raw materials to the customers.
Logistics would have played a great part in the expansion of the business from traditional crops and milk to successful market of herbs. The success of the expansion would have also greatly depended on how Elizabeth managed her logistics. Ensuring the smooth flow of her raw materials from the fields, to processing of the different herb products, to the packaging of finished products, to marketing of the product and finally the delivery to her customers, is part of how Elizabeth would have managed her logistics.
I think that Elizabeth’s goal has escalated from simply supplementing their income from the traditional crops and milk to greater income and business opportunities through the product development of herbs. She aims to further develop new products from herbs that could generate greater income for the farm. To achieve this, she utilizes technology for advertising or selling her products as well as the delivery to her customers. Also developing a good marketing strategy where people can view firsthand the fields where they grow the raw materials and the process of making the products.
What would be the effect of the expansion on logistics? What problems would Elizabeth face, and what options does she have to overcome them?
Improvement on Elizabeth’s current logistics strategy would be needed if she plans to expand the business. Since the expansion requires an extensive change in the company, an
BSIE 5 8:30-9:30 MWF
CASE STUDY: HESSINGEN HERB FARM
DISCUSSION QUESTIONS:
How does Elizabeth currently organize her logistics? What do you think are her aims and priorities?
Logistics is the function responsible for all aspects of the movement and storage of materials on their journey from suppliers to final customers. In the Hessingen Herb Farm, Elizabeth Kole personally manages the logistics matters. She personally monitors the movement and storage of her products from the raw materials to the customers.
Logistics would have played a great part in the expansion of the business from traditional crops and milk to successful market of herbs. The success of the expansion would have also greatly depended on how Elizabeth managed her logistics. Ensuring the smooth flow of her raw materials from the fields, to processing of the different herb products, to the packaging of finished products, to marketing of the product and finally the delivery to her customers, is part of how Elizabeth would have managed her logistics.
I think that Elizabeth’s goal has escalated from simply supplementing their income from the traditional crops and milk to greater income and business opportunities through the product development of herbs. She aims to further develop new products from herbs that could generate greater income for the farm. To achieve this, she utilizes technology for advertising or selling her products as well as the delivery to her customers. Also developing a good marketing strategy where people can view firsthand the fields where they grow the raw materials and the process of making the products.
What would be the effect of the expansion on logistics? What problems would Elizabeth face, and what options does she have to overcome them?
Improvement on Elizabeth’s current logistics strategy would be needed if she plans to expand the business. Since the expansion requires an extensive change in the company, an