Logistics Operations in Western European and Hong Kong Grocery
1. Executive Summary
Nowadays, consumers demand higher quality, variety of services for less cost, time and complexity in the Grocery Retail Market. Even through in different country, in different shopping behaviour and environment. Retailers across the world have recognized to be taken to re-evaluate their strategic direction by supply chain management application in grocery retail industry, to enhance the industry competitive and gain the absolute advantage as a whole. In the following paragraphs, discussion will be on the grocery retail market between Western European and Hong Kong, focusing on the customer behaviour and influences in the grocery retail store formats. This is an attempt to see how logistics operations to fulfill in structure and control in the grocery market, thereby, to enhance the efficient and effective operations and inventory availability. Finally, the recommendation of entry into the Hong Kong grocery retail market.
2. The differences between Western European and Hong Kong consumer behaviour in the grocery retail market
In the following will focusing on the differences between Western European and Hong Kong Consumer behaviour in the grocery retail market
2.1 Value of Money
Consumers are considering: how much money can be saved when choosing a grocery store; In Western European, consumers are inclined to be bargain hunters and demand good value for their money spending. In addition, consumer are inclined to buy promotional or discount items when they already like and trust a brand. Consumers are believed that price reductions through store or loyalty cards are good value. In Hong Kong, retailers foresee the attitude of consumer, usually they will provide some price promotion, for example: “buy two get one free”, “Holiday or Weekend big sale”, big discount for bulk buying etc. Also, retailers will source some quality household products for consumer to exchange by certain unit of stamps; those stamps can be getting it when they go
Nowadays, consumers demand higher quality, variety of services for less cost, time and complexity in the Grocery Retail Market. Even through in different country, in different shopping behaviour and environment. Retailers across the world have recognized to be taken to re-evaluate their strategic direction by supply chain management application in grocery retail industry, to enhance the industry competitive and gain the absolute advantage as a whole. In the following paragraphs, discussion will be on the grocery retail market between Western European and Hong Kong, focusing on the customer behaviour and influences in the grocery retail store formats. This is an attempt to see how logistics operations to fulfill in structure and control in the grocery market, thereby, to enhance the efficient and effective operations and inventory availability. Finally, the recommendation of entry into the Hong Kong grocery retail market.
2. The differences between Western European and Hong Kong consumer behaviour in the grocery retail market
In the following will focusing on the differences between Western European and Hong Kong Consumer behaviour in the grocery retail market
2.1 Value of Money
Consumers are considering: how much money can be saved when choosing a grocery store; In Western European, consumers are inclined to be bargain hunters and demand good value for their money spending. In addition, consumer are inclined to buy promotional or discount items when they already like and trust a brand. Consumers are believed that price reductions through store or loyalty cards are good value. In Hong Kong, retailers foresee the attitude of consumer, usually they will provide some price promotion, for example: “buy two get one free”, “Holiday or Weekend big sale”, big discount for bulk buying etc. Also, retailers will source some quality household products for consumer to exchange by certain unit of stamps; those stamps can be getting it when they go