1.1 Give a short description of the 2 companies Goods and services, size, PMC‘s, structure, position in supply chain.
Zara
Zara is an innovating clothing company which sells clothes throughout the world. Its first shop opened in Spain in 1975. It belongs to Inditex which is one of the largest distribution groups in the entire world. Zara has clothing, shoes, handbags and furniture. There are over 3.000 Zara stores around the world, 205 Zara Kids stores and 272 Zara Home stores. This means that Zara is larger than the American Gap and Swedish H&M!
Zara launches about 12.000 collections each year (1000 each month)! Most other clothing stores try to predict the trends in fashion, because they need 6 months to one year to develop a clothing line. Zara on the other hand, only needs a month to create a new clothing line. Their store managers are continuously monitoring the trends they see on the streets and in their stores and pass on critics from clients to their superiors. This gives Zara the accessibility to a constant flow of new ideas. Above that This means that logistics makes out a crucial part of the Zara company.
H&M
H&M is a large Swedish clothing company which operates in 38 countries. It has over 2.200 stores around the world and develops furniture next to clothing, shoes and accessories. The first H&M store was opened in Sweden in 1947, so they have quite some experience.
Apart from the numerous stores H&M rents from local landlords, it is also possible to buy clothes at the H&M website or from a catalogue which is send to members regularly. This give H&M great accessibility for (potential) clients. H&M has a new clothing line every few weeks. Just a little