It is the tallest Ferris wheel in Europe, and the most popular paid tourist attraction in the United Kingdom, visited by over 3.5 million people annually.[4] When erected in 1999 it was the tallest Ferris wheel in the world, until surpassed first by the 160 m (520 ft) Star of Nanchang in 2006 and then the 165 m (541 ft) Singapore Flyer in 2008. Supported by anA-frame on one side only, unlike the taller Nanchang and Singapore wheels, the Eye is described by its operators as "the world's tallest cantilevered observation wheel".[5] It is the 20th tallest structure in London and offers the highest public viewing point in the city, although this will be superseded by The Shard skyscraper viewing deck when it opens to the public in February 2013.
The London Eye, or Millennium Wheel, was officially called the British Airways London Eye and then the Merlin Entertainments London Eye. Since 20 January 2011, its official name is the EDF Energy London Eye[6] following a three-year sponsorship deal.
The London Eye adjoins the western end of Jubilee Gardens, on the South Bank of the River Thames between Westminster Bridge and Hungerford Bridge, in the London Borough of Lambeth. The site is adjacent to that of the former Dome of Discovery, which was built for the Festival of Britain in